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Full-Time

Brand Protection Manager

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Healthcare
Consumer Goods

Compensation Overview

$100k - $130kAnnually

+ Performance Bonuses + Long Term Incentives + PTO

Senior, Expert

Culver City, CA, USA

Category
Legal
Intellectual Property (IP)
Legal & Compliance
Required Skills
Sales
Customer Service
Requirements
  • 5+ years in a full-time role dedicated to anti-counterfeiting enforcement and brand protection.
  • Proficient understanding of civil and criminal law related to intellectual property including trademark strategy, prosecution and use requirements.
  • Experience collaborating effectively with law enforcement agencies, customs, investigators, agencies, and law firms.
  • Sensitivity to and practical knowledge of working with individuals from a variety of backgrounds.
  • Willingness to take initiative.
  • Ability to work flexible hours.
Responsibilities
  • Execute global Brand Protection Strategy as part of Alo’s legal team, reporting into the Director of Intellectual Property.
  • Lead Alo’s Brand Protection efforts by collaborating with senior internal stakeholders and cross-functional experts in Legal, Manufacturing, Supply, Product and Sales to support anti-counterfeiting efforts and related enforcement efforts.
  • Develop and implement data-driven strategies for brand enforcement including recommending innovative solutions to achieve the Company’s brand protection goals.
  • Manage strategic relationships with customs authorities, police agents, and online marketplaces around the world to facilitate successful risk analysis and enforcement.
  • Take the lead in monitoring and responding to the unauthorized resale of Alo products on third party marketplaces including conducting investigations and escalating as needed.
  • Assess the credibility of market leaders within the space to ensure Alo continues to partner with the top technology providers for enhanced security measures and effective collaboration.
  • Represent Alo by attending relevant IP enforcement meetings, conventions, industry association meetings, and training programs to enhance product intelligence and build strong relationships with external contacts.
  • Serve as a subject matter expert for all global and internal Customer Service departments regarding counterfeit products or suspicious online activity.
  • Develop and deliver ongoing anti-counterfeiting educational and training seminars for internal stakeholders, and when appropriate, for agents, law enforcement, and other agencies.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.