Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.

This individual is fashion obsessed and client and brand centric with all efforts. With the goal of supporting client needs through styling efforts, this individual is a passionate brand ambassador who is responsible for promoting brand engagement with clients, partners and within their city. This role will act as a representative of Good American in the daily business operations of the store, and support all store initiatives including superior client engagement, store upkeep, operational support, ensuring visual standards while driving for sales results and KPI goals.

This role reports to the Store Manager/Store Director.

Responsibilities:

Be an ambassador to the brand and promote the culture of Good American internally and externally
Drive for financial results by achieving individual sales targets as well as coach and support team members in order to drive total store and brand performance
Ensure individual KPI goals are attained and coach and support the achievement of KPI goals of team members and store
Follow through on customer journey as required to ensure a content client
Support the needs of the client through styling advice and suggestion with every engagement
Deliver the best possible client experience with every type of engagement (in store, virtual, alternate mediums)
Solution oriented approach to finding resolutions to customer service issues with brand and client top of mind
Create and develop a robust client book based on strong engagement, ensuring that client acquisition and retention are key focuses for store and brand overall
Support and ensure floor coverage, financial targets, visual merchandising standards, client service, and operational functions within the store both front of house and back of house
Support and ensure all visual merchandising initiatives including adhering to visual directives, meticulous upkeep of visual standards that align with brand guidelines
Support all inventory initiatives are completed including regular Cycle Counts, inventory reconciliation, and processing are completed in accordance to company guidelines as required
In partnership with Store Manager/ Director, create and bring to life activations/ events in the store that seek client acquisition and focus on client retention/ development
Attend all meetings as required by the business and lead meetings as required
Contribute towards creating and maintaining a positive team culture within the store
Be a strong partner to corporate team and deliver feedback and insights
Additional projects/ responsibilities may arise in accordance with the needs of the business

Requirements:

At least 2+ years of experience in a retail apparel environment
Experience within women’s apparel retail preferred
Familiar with key retail performance indicators
Adaptable, a sense of openness, active listener, and compassionate
Comfortable and savvy with computer technology, including PC and iOS devices
Effective communication skills (both oral and written) in order to engage with client and team members
Strong fashion acumen and ability to style clients
Travel approximately 10% of the time
Ability to climb ladders
Ability to lift 25+ lbs.

Please note that this role requires to be onsite four days a week.

At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.

WE ARE B CORP CERTIFIED!

As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.

About the company

Good American creates fashion for women of all shapes and sizes, offering items like premium denim, swimwear, shoes, bodysuits, and sweats. The brand uses a direct-to-consumer model via goodamerican.com, which lets it control the shopping experience and collect customer data, while offering flexible payment options through Klarna (including installments and a

Company Size

501-1,000

Company Stage

N/A

Total Funding

$1.3M

Headquarters

Culver City, California

Founded

2016

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Simplify's Take

What believers are saying

Macy’s launched Good American in 36 stores in spring 2025, expanding to 79.
Dolly Parton’s Joleans collection launched April 2, 2026, reinforcing demand.
Paul Griffin became president in October 2024, steering retail expansion into 2026.

What critics are saying

TCPA class-action litigation filed March 11, 2025, threatens marketing and settlements.
Denim rivals like Levi’s, Wrangler, and Zara copy fit-inclusive, celebrity-led drops quickly.
If Kardashian attention fades, Good American loses demand and wholesale leverage fast.

What makes Good American unique

Khloé Kardashian and Emma Grede built size-inclusive denim around fit-first merchandising.
Good American sells DTC, stores, Macy’s, and wholesale, capturing more shoppers.
B Corp branding and celebrity collaborations sharpen its premium inclusivity position.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

22%

2 year growth

22%

Yahoo Finance

Apr 23rd, 2026

Emma Grede's book tells women to take power — but overlooks the structural leverage she used to seize it

Emma Grede, co-founder of Good American and founding partner of SKIMS, has published Start With Yourself: A New Vision for Work & Life, drawing both praise and criticism. The Wall Street Journal called it "Lean In for the post-girlboss era". Grede, who sold her marketing agency ITB Worldwide after a decade as CEO, co-founded Good American with Khloé Kardashian in 2016. The company grew to a reported $200 million business by 2023. She also holds equity in SKIMS, now valued at roughly $5 billion, where she serves as chief product officer rather than CEO. Her book emphasises taking power rather than waiting for it. However, critics note a gap between her message and her actual path, which centred on strategic equity positions and contractual leverage rather than traditional employment advancement.

USA Today

Apr 2nd, 2026

Shop the bedazzled Dolly Parton x Good American denim collab today.

Shop the bedazzled Dolly Parton x Good American denim collab today. Country glam is back! Dolly's new collection proves it with rhinestones, flare jeans and more! Deeper Dive BETA Ask USA TODAY anything What inspired the name of Dolly Parton's 'Joleans' collection? How does the Joleans collection reflect current fashion trends? Where will Dolly Parton perform in September 2026? AI Overview Full Summary Dolly Parton has partnered with Good American to launch the spring "Joleans" denim collection, featuring crystal-studded vests, butterfly tanks, and ultra-flare jeans that tap into the revived "Bell Bottom Country" trend, and the line coincides with her upcoming "Dolly: Live in Vegas" shows in September 2026. Updated April 2, 2026, 3:57 p.m. ET * Dolly Parton has released a new spring collection with the brand Good American called "Joleans." * The collection features denim items inspired by the country music icon, such as crystal-studded vests and extreme flare jeans. * This collaboration taps into the resurgent "Bell Bottom Country" fashion trend. The queen of country music is never too far from the conversation. Dolly Parton is back at Good American with a new spring collection: "Joleans." The collection is bringing back all of your denim favorites, from crystal-studded denim vests to extreme flare jeans that are inspired by the icon herself. Whether you're looking for a Stagecoach outfit, or just buying into the Bell Bottom Country fashion trend that's proudly back in style, this Dolly Parton x Good American spring collection is for you. Plus, we all need something to wear to Dolly: Live In Vegas this September, right? Shop "Joleans" from Dolly Parton x Good American. Dolly's Joleans Dolly butterfly top. This butterfly tank is a Dolly Parton signature, literally, taking its inspiration from how she's signed her name since 1973. Shop now at Good American Dolly's Joleans Dolly Crystal Denim Vest. With crystal-studded details and a classic denim fit, this Dolly Crystal Denim Vest is where denim meets Dolly's signature sparkle. Shop now at Good American Dolly's Joleans Dolly lace up peplum top. With corset-inspired detailing and a flirty peplum hem, this sleeveless top brings structure, shape and just enough charm. Shop now at Good American Dolly's Joleans Straight Jeans. Dolly's Joleans Dolly Joleans Straight Jeans These jeans have a form-hugging fit from waist to thigh with a vintage-inspired straight leg and sleek silhouette that shows off your curves. Shop now at Good American Dolly's Joleans extreme flare jeans. These jeans have a super flattering flared leg and unique seam details for a touch of Southern charm. Shop now at Good American How to see Dolly Parton live in concert in 2026. Dolly: Live in Vegas 2026 tickets See Dolly's first extended run of shows in 32 years! "Dolly: Live in Vegas" hits the stage for the first time at The Colosseum at Caesar's Palace on Thursday, Sept. 17 with six total shows planned. Buy "Dolly: Live in Vegas" tickets Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the USA TODAY Network may earn a commission. Prices were accurate at the time of publication but may change.

Penske Media Corporation

Mar 31st, 2025

Khloé Kardashian's Good American Brings Size-inclusive Denim to Atlanta

Good American, which has grown to include apparel and swim, opened its first retail location at Westfield Century City Mall in Los Angeles, before expanding to Las Vegas at The Forum Shops at Caesars Palace and Newport Beach, Calif., at Fashion Island mall.

Fibre2Fashion

Mar 13th, 2025

US' Macy's partners with Good American for major retail expansion

US' Macy's partners with Good American for major retail expansion.