Sales Representative

Description

Sales Representative (Red Bull)

Regular; Exempt

PURPOSE OF POSITION:
The Sales Representative will be responsible for servicing customers by selling Red Bull products and meeting each of their specific needs. Individuals are responsible for the sale, distribution, placement, and merchandising of Red Bull energy drinks and related products in retail accounts throughout their assigned territory. Responsibilities include customer relations, accounts receivable collections, maintaining a weekly schedule of appointments, and accomplishment of monthly goals.

RESPONSIBLITIES:

• Sales Representatives are accountable for growing total territory revenue versus the prior year. The individual will achieve growth targets put forth by management and meet monthly targets on assigned Red Bull product lines. These goals will be achieved by performing the following:
• Pre-plan sales objectives and run route as efficiently as possible.
• Call on accounts according to established frequency.
• Observe accounts for sales opportunities.
• Inspect work and work back stock for proper pricing, rotation, and positioning.
• Merchandising duties.
• Ensure compliance with Company’s product quality assurance standards (i.e. outdated, damaged, unsellable).
• Maintain sufficient inventory levels (including call-ins).
• Maintain accounts receivable for each assigned account.
• Deliver factual and persuasive sales presentations, Close sales calls effectively.
• Document and maintain accurate records (route books, re-cap forms, etc.) for each sale call.
• Maintain customer logs for profiling customer needs.
• Meet or exceed sales volume and profitability commitments.
• Meet or exceed distribution goals.
• Recommend and perform resets as needed and/or directed.
• Execute all ad features; Execute displays greater than competition.
• Learn products and take initiative to improve overall Red Bull product knowledge and energy drink industry expertise.
• Build brand awareness and execute marketing initiatives to increase Red Bull visibility in assigned territory.
• Develop relationships with key decision-makers including store managers, category managers, and buyers.
• Monitor competitor activity and market trends, providing feedback to management
• Adhere to all applicable Federal, state, and local regulations regarding the merchandising of beverages.
• Adhere to Company policies and procedures.
• Properly maintain company property such as company vehicles.
• Investigate and resolve all customer complaints in a timely fashion.
• Maintain appropriate dress/appearance per Company standards.
• Punctual for all account calls, scheduled meetings, presentations, staff trainings, and meetings.
• Display exceptional communication (supplier, management, customer).
• Demonstrate accuracy and thoroughness in all areas of responsibility to ensure quality of work.
• Establish and maintain effective working relationships.
• Show sound judgment, decision-making, and accountability.

Requirements

KNOWLEDGE, SKILLS, AND ABILITIES (KSAs)

• Strong beverage industry and company product knowledge.
• Understanding of retail operations, merchandising principles, and point-of-sale marketing.
• Write formal reports, business correspondence, and presentations.
• Ability to exercise initiative and judgment in interpreting policies and procedures, delegating responsibilities, monitoring administrative activities, and evaluating the performance of staff and contracted vendors.
• Ability to establish and maintain effective working relationships with staff, vendors, other governmental agencies, and the public.
• Ability to promote positive public relations and to convey the objectives of Red Bull to various groups and individuals.
• Excellent computer skills.
• Excellent time management skills.
• Excellent budgeting skills.
• Excellent interpersonal and communication skills.
• Ability to work on own initiative.
• Ability to handle wide range of tasks.
• Understand and effectively communicate Summit Beverage's organizational mission and goals.

QUALIFICATIONS

Any combination equivalent to the following education and experience that would provide the necessary knowledge, skills and abilities would qualify. A typical way to obtain knowledge, skills and abilities would be:

• Bachelor's degree from an accredited college or university
• Three to five (3-5) years direct sales experience preferable in an energy drink, beverage sales environment of a similar industry.
• Must possess and maintain a valid driver's license and be insurable under the Company’s vehicle policy.

Physical and other Requirements:

This position may require 8-to-10-hour days, flexible or after standard business hours. The ability to work onsite in the office/customer accounts is expected. This position may be exposed to extreme weather conditions when traveling between accounts. The noise level in environments varies by account but is typically moderate.