Dealer Market Activation Manager

As a Dealer Market Activation Manager, you will be responsible for driving sales growth and expanding market share through dealer activation, demand generation, and indirect selling strategies. This highly customer-focused role partners closely with dealers, independent door shops, and distribution partners to increase pull-through of Masonite door systems by influencing how products are specified, sold, and installed within local markets.

Working cross-functionally with Sales, Marketing, Sales Enablement, Product, and Distribution teams, you will play a critical role in developing dealer capabilities, increasing product adoption, and executing growth strategies that strengthen Masonite's presence within the market. The successful candidate will combine relationship-building skills, business development expertise, and a data-driven approach to drive measurable results.

LOCATION: Field-Based / Work From Home (West Chester Area and surrounding metropolitan areas)
TRAVEL: Up to 70%

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What You'll Be Doing

• Develop and manage relationships with dealers and independent door shops to drive sales growth and increase share of wallet across the assigned territory.
• Identify, recruit, onboard, and activate new dealers to expand market coverage and increase product adoption.
• Drive down-channel demand generation through indirect selling strategies that influence dealer sales behavior and product recommendations.
• Support new product launches, promotional initiatives, and premium product mix strategies designed to increase visibility and conversion.
• Deliver product training, solution-based selling education, and value proposition workshops to dealer sales teams and installers.
• Partner with distribution and business unit sales teams to improve lead management, qualification, follow-up, and conversion effectiveness.
• Utilize CRM and lead management tools to track customer interactions, manage opportunities, and measure activation success.
• Collaborate with Sales Enablement, Channel Marketing, Product Management, and Regional Sales teams to align business objectives and execution strategies.
• Monitor local market trends, dealer performance, customer activity, and competitive dynamics to identify growth opportunities.
• Develop and execute territory activation plans to improve dealer engagement, product assortment, and sales performance.
• Serve as a trusted local advisor by providing dealers with insights, tools, resources, and solutions that help grow their businesses.
• Partner closely with two-step distribution sales teams to ensure a coordinated market approach and maximize business opportunities.
• Analyze territory performance data and adjust strategies to improve dealer productivity and market penetration.

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Qualifications

• Bachelor's degree in Business or a related field, or equivalent combination of education and experience.
• 3-5 years of direct sales, business development, territory management, or channel sales experience.
• Demonstrated ability to build and maintain strong customer and partner relationships.
• Experience influencing sales through dealer, distributor, or indirect channel environments.
• Strong communication, presentation, and relationship management skills.
• Ability to analyze market trends and sales performance data to identify opportunities.
• Experience utilizing CRM systems and sales reporting tools.
• Strong organizational, territory planning, and execution skills.
• Self-motivated with the ability to work independently in a field-based role.
• Ability to travel extensively throughout the territory, up to 70%.

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Preferred Qualifications

• Experience within building products, construction materials, doors, windows, millwork, distribution, or related industries.
• Experience working with dealer networks, distributors, or channel partners.
• Knowledge of demand generation, dealer activation, and territory growth strategies.
• Experience facilitating sales training, product education, or customer development programs.
• Strong lead generation and opportunity conversion experience.
• Proven success increasing market share and driving business growth in an assigned territory.
• Experience collaborating across Sales, Marketing, and Product organizations.
• Familiarity with consultative and solution-based selling methodologies.

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