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Inked Brands

Custom influencer-branded paper goods and apparel

Digital Marketing Graphic Designer

Graphic DesignPosted on Nov 10
Full-timeBowling Green, KY, USA$33k - $40k /yr

About the Job

Requirements

  • Have 1–4 years of graphic design, digital design, or marketing design experience.
  • Provide a strong portfolio demonstrating website design, email design, and digital marketing creative.
  • Be proficient in Canva and digital design tools; experience with Adobe Creative Suite is welcomed.
  • Be proficient in Mailchimp or Klaviyo.
  • Have experience designing responsive digital assets for desktop and mobile.
  • Understand email marketing analytics and performance metrics.
  • Be able to translate marketing objectives into effective creative concepts.
  • Have strong attention to detail, organization, and time management.
  • Be able to manage multiple projects independently while collaborating with cross-functional teams.
  • Have strong communication skills and be willing to learn, adapt, and incorporate feedback.

Responsibilities

  • Design website assets for desktop and mobile, including homepage banners, secondary banners, promotional graphics, collection features, and supporting digital creative.
  • Develop creative concepts aligned with brand guidelines, marketing objectives, and campaign priorities.
  • Create and adapt digital assets for ecommerce, including Amazon and direct-to-consumer product listings.
  • Ensure creative is visually cohesive, appropriately formatted, and optimized for its intended placement.
  • Collaborate with Marketing and Ecommerce teams to execute website updates, campaigns, and product launches.
  • Design and execute Faire wholesale marketing emails across assigned brands, including promotional campaigns, product features, seasonal messaging, and new product launches.
  • Plan and manage the email marketing calendar based on marketing priorities, product launches, promotions, and seasonal opportunities.
  • Develop email layouts supporting product discovery, wholesale customer engagement, and brand storytelling.
  • Maintain and evolve email templates to ensure brand consistency and creative efficiency.
  • Collaborate with Marketing and Brand teams to establish email priorities and deliver campaigns on schedule.
  • Analyze email performance, including open rates, click rates, conversion rates, and revenue where available.
  • Use historical performance data to inform email calendar planning, content strategy, creative decisions, and campaign frequency.
  • Identify trends and opportunities to improve email engagement and effectiveness.
  • Apply performance insights to future campaigns and creative testing.
  • Maintain a strong understanding of each brand's identity, audience, and creative direction.
  • Manage multiple projects and deadlines while maintaining a high standard of creative quality.
  • Partner with Marketing, Ecommerce, and Brand teams to manage creative needs and priorities.
  • Maintain organized design files, templates, and digital asset libraries.
  • Incorporate feedback and proactively identify opportunities to improve creative quality and workflow efficiency.

Desired Qualifications

  • Experience with Adobe Creative Suite.

About the Company

Inked Brands

Custom influencer-branded paper goods and apparel

Inked Brands works with niche brands and influencers to design and manufacture unique paper goods and apparel. Its products are created through collaborations with content creators and produced by global manufacturers and artisans, then sold directly to consumers and on online marketplaces. The company distinguishes itself by focusing on influencer-driven, targeted collaborations and direct partnerships with manufacturers to produce custom items, while prioritizing consumer privacy and accessibility. Its goal is to make meaningful, customized products available to niche communities through trusted creator partnerships.

Company size
51-200
Company stage
Series A
Total funding
$10M
Headquarters
Bowling Green, KY
Founded
2009

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