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Red Bull

Manufactures and markets energy drinks

Senior Key Account Manager

Account ManagementConfirmed live in the last 24 hours
Full-timeAuckland, New ZealandNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of sales experience.
  • A proven track record in sales and trade marketing.
  • Examples of successfully working with a field sales force to execute in-field strategies.
  • Highly effective sales and negotiation skills.
  • Strong presentation skills.
  • An entrepreneurial approach and mindset.
  • Commercial astuteness and highly developed analytical skills.
  • Ability to develop and implement successful sales and trade-marketing strategies.
  • Strong planning, prioritisation, and organisational ability.

Responsibilities

  • Align with headquarters on international strategy and growth opportunities.
  • Identify key channels and customers, and develop long-term distribution and sales visions.
  • Collaborate with local Marketing to leverage industry and consumer insights.
  • Lead annual business planning, including budget and volume forecasts.
  • Drive the On Premise distribution strategy with the Leadership Team.
  • Maximise performance of existing customers through joint business planning.
  • Acquire new customers and manage contract deliverables.
  • Negotiate win/win partnership agreements.
  • Collaborate with internal and external stakeholders to support business success.
  • Ensure executional excellence and manage account budgets.
  • Track, analyse, and report on performance and growth opportunities.
  • Maintain and optimise the Key Account Tracker and CPM planning.
  • Report reach and performance to local and global stakeholders.
  • Maintain strong knowledge of Red Bull systems and competitor intelligence.
  • Hold partners accountable for data submission and deliver insights.
  • Share best practices within national and international teams.
  • Build networks with agencies, key influencers, and decision makers.
  • Allocate marketing budgets and POS tools efficiently.
  • Foster a collaborative team culture.

Desired Qualifications

  • Experience in the beverage industry is preferred.
  • Experience in Key Account Management is preferred.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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