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Etihad Airways

UAE flag carrier with international routes

General Manager

Field SalesConfirmed live in the last 24 hours
Full-timeBangkok, ThailandNo salary listed

About the Job

Requirements

  • A bachelor's degree and a minimum of 7–10 years of experience in a relevant field, including managerial experience.
  • Experience leading teams with regional or multi-country scope.
  • Experience with major or regional airlines, global distribution system providers, or large travel corporations.
  • Airline- or aviation-specific training, such as IATA or commercial aviation strategy.
  • Proven success in driving revenue and market growth.
  • Candidates must be eligible to live and work in Bangkok.

Responsibilities

  • Lead implementation of sales plans and programs across a broad area of responsibility or cluster of countries to achieve consistent growth and overall sales and cluster revenue targets.
  • Participate in defining sales strategy and objectives aligned with the company's objectives and external trends.
  • Develop and monitor sales plans to ensure the sales strategy is implemented across markets and expected results are achieved.
  • Define area sales targets and potential channels to ensure consistent contribution to company results.
  • Manage and coordinate intermediary activities to achieve agreed targets and comply with terms and conditions.
  • Manage the overall direction and coordination of the team to achieve agreed sales targets.
  • Develop and implement sales and marketing initiatives to meet key revenue targets.
  • Develop and maintain relationships with third parties, including travel agencies, corporate customers, and governmental authorities, to position the brand effectively among strategic clients.
  • Develop, manage, and stipulate a portfolio of contracts by counselling district sales representatives to improve market positioning and comply with the overall commercial strategy.
  • Liaise with local governmental authorities to ensure compliance with local regulations and policies.
  • Engage with partners in joint negotiations with clients or intermediaries to optimize company visibility and develop commercial channels and opportunities.
  • Develop, implement, and manage the local sales channel strategy according to company guidelines to maximize company reach and revenue opportunities.
  • Monitor sales key performance indicators and dashboards to identify improvement areas and new initiatives, and propose corrective actions.
  • Lead top-to-top meetings with key customers to build strong relationships aligned with the company's long-term direction.
  • Develop, implement, and manage sales channel selection guidelines to ensure the best channels are selected and commercial investments are optimized.
  • Guide and coach the managerial team, and provide internal and external feedback, to develop leadership and professional skills and increase revenues.
  • Cascade, implement, and review sales incentive schemes and payouts for the assigned area to ensure timely and proper recognition of sales targets.

About the Company

Etihad Airways

UAE flag carrier with international routes

Etihad Airways operates international passenger and cargo flights from Abu Dhabi, connecting the UAE capital with destinations around the world. Customers buy tickets for planned itineraries on scheduled flights and use onboard and ground services as it grows its fleet and route network from its Abu Dhabi hub to more than 125 destinations. The airline differentiates itself by expanding its own network and hub rather than relying on traditional airline alliances, positioning Abu Dhabi as a global travel hub. By 2030, Etihad aims to serve over 125 destinations and carry about 33 million passengers annually, with ownership under the Abu Dhabi sovereign wealth fund ADQ.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.2B
Headquarters
Abu Dhabi, United Arab Emirates
Founded
2003

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