Media Planning Supervisor

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

The Media Planning Supervisor will be responsible for overseeing a Media team to ensure efficient and effective deliverables during each accounting period. Manage the workload between teams. Serve as the first point of contact to raise and resolve any identified problem or need.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

Key Functional Responsibilities

• Work with team to create media plans that integrate appropriate media channels: Video, Digital, Native, Print, Content and Emerging Technologies. 
• Analyze the various media alternatives and make recommendations as to how to allocate the advertising budget best.
• Gain experience in prospecting, branding, response-driven campaigns, attribution, programmatic, omnichannel marketing, cross-device, dynamic creative testing, content creation, etc. 
• Stay on top of current media industry trends and new technology.
• Interact/communicate frequently with clients (meetings, written, presentations).
• Maintain communication/integration with multiple agency partners (creative, account, media investment, analytics, ad operations).
• Work with media vendors to develop and execute integrated partnerships. 
• Maintain knowledge of the client’s business (products, target audience, sales prospects, sales trends, competition). 
• Execute and Steward Campaigns. 

Management Responsibilities

• Monthly Client Reviews
• MPC Goals
• Administrative (Vacation, Time sheets, etc)
• Monthly Team Meetings
• Interview filter
• Training & Performance Follow up
• Company Level Initiatives
• Ways of work optimization
• Seek development opportunities
• Deliveries troubleshooting

Qualifications

Mandatory Qualifications

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
• Work closely with account, creative, consumer insights and other senior media partners.
• The planner must also ensure that media objectives, strategies and execution guidelines are clearly communicated to media buyers.
• Develop multi-media media plans
• Present plans to the client brand group, with assistance where necessary of more Sr. media team.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• A firm understanding of marketing objectives and strategies, the consumer–product relationship, creative strategy and consumer–media relationship.
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives
• Utilization and knowledge of media, research, and other data resources
• Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
• Good understanding of client’s business and competitive landscape
• Active participation in account status meetings.
• Develop/assist with the development of POVs
• Preparation of client media performance documents
• Engaged in optimization of online campaigns. Maintains vigilance around vendor commitment

Good to have Skills/Knowledge: 

• Google Campaign Manager (Intermediate)
• Microsoft Excel (Advanced)
• Media Tools (Advanced)
• Power Point (Intermediate)
• Lumina (Intermediated)
• Tardiis (Advanced)
• NMI (Intermediate)
• MS Office (Intermediate)
• Authorize (Advanced)
• GWI (Advanced)M
• MRI (Advanced)