Field Marketing Manager

JOB SUMMARY

Marriott International is seeking a Field Marketing Manager in Indonesia to join the Field Marketing Services function within Indonesia above property marketing team. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.

This role has a focus on driving awareness and incremental revenue to hotels within Indonesia through integrated marketing across owned, earned and paid channels and will be responsible for facilitating the roll-out of marketing and communications initiatives within the Indonesia area, in accordance with the company’s global strategic objectives. 

Additionally, the role will provide consultative marketing support to property level teams, including new opening hotels, to ensure compliance and participation with applicable policies and initiatives and to promote knowledge and best practice sharing.

The role will also work closely with other Indonesia above property teams, including Field Digital Services, as well as APEC, global brand, loyalty and Corporate Communications teams. 

The position will report directly into the Director, Field Marketing, Indonesia and Malaysia. The role is suitable for applicants with qualifications in marketing and communications and at least 6 years’ experience working in marketing, with specific exposure to above property or ‘cluster’ marketing in hospitality and/or travel within Indonesia.

CANDIDATE PROFILE 

Education and Experience 

MARKETING & COMMERCIAL:

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major
• Thorough understanding of marketing principles and at least 6 years’ related work experience 
• Experience working in an above property or ‘cluster’ hotel marketing role 
• Knowledge of Indonesia media landscape
• Commercially minded with strong business acumen   
• Creative thinker with ability to connect creativity to business outcomes
• Analytical nature – can interpret data into meaningful insights and actions     

GENERAL:

• Strong customer service orientation; takes initiative, anticipates needs
• Excellent planning skills
• High attention to detail
• Problem solver – solutions focused
• Professional demeanour
• Able to work both independently and as part of a team
• Strong communicator - fluent in verbal English and ability to speak & understand Bahasa Indonesia (for Indonesia Area) 
• Advanced English writing capability
• Proficient in Microsoft Office programs, particularly Excel, Power Point and Word 
• Professional inter-personal and networking skills

ADVANTAGEOUS:

• F&B marketing experience
• Experience in a matrix organization
• Proficient in advanced software programs, such as Photoshop and InDesign

CORE WORK ACTIVITIES 

Area Support 

• Co-develop and manage the implementation of above property marketing initiatives across loyalty, brand, MICE and food and beverage (F&B) within Indonesia.
• Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs
• Collaborate with the Dir of FM and ADOM to identify, negotiate and activate strategic partnership opportunities with aligned third parties   
• Work with Dir of FM to drive Destination Marketing for areas by identifying unique story angles 
• Prepare briefs and liaise with agencies on above property marketing projects and campaigns 
• Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
• Source and negotiate influencer/media collaborations in support of above property marketing initiatives 
• Assist with negotiation of area and cluster media buys with key publications and media agencies
• Own media relationships and develop media reports and post-activity analysis
• Provide comprehensive support for pre-opening hotels’ marketing needs
• Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable 
• Manage the Executive, Field Marketing (where applicable), including prioritization of day-to-day workload and longer-term personal development

Hotel Support 

• Provide expertise on marketing channels by segment & work with hotel teams to develop property marketing plans 
• Work with Dir of FM to recommend market budget allocations
• Identify cluster PR stories to optimize media awareness for hotels 
• Support with cluster / int’l media famil opportunities
• Set up local/international media database support for hotel teams
• Work with hotel teams to optimize overall hotel content 
• Support hotels with F&B marketing (where relevant) 
• Provide MICE / Wedding marketing expertise
• Present Restaurant Marketing Benchmarks
• Conduct hotel reviews and report out 
• Ensure hotel activation of partnership opportunities/offers and local pull-through of brand initiatives 
• Collaborate with Dir of FM to identify in-market specific partners 
• Plan and formulate both locally related promotions to increase brand awareness and foot fall to venues / restaurants
• Monthly tracking, monitoring and evaluating respective partnership campaign performance and conduct profit & loss analysis on all executed campaigns
• Ensure hotel activation of Marriott Bonvoy Moments, events/initiatives 
• Work with hotel team to leverage on Marriott Bonvoy Restaurants & Bars function 
• Work with hotel teams to drive property Marriott Bonvoy enrollments 
• Plan / work with Dir of FM to conduct brand immersions / trainings
• Schedule marketing on-boarding for hotel team 

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Marketing-The ability to generate the strategy used in sales techniques, communications, and business development to positively impact customer relationships and business profitability. 
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.