Creative Lead

About Future

At Future, we believe that personal connection is the key to progress. Our mission is to make world-class coaching accessible to everyone, helping people unlock their full potential through expert guidance, motivation, and accountability. As a digital personal training platform, we deliver highly personalized coaching, tailoring workout plans and support to each individual’s goals - all through a seamless app experience.

Since launching in 2017, Future has grown from a brainstorm in a San Francisco cafe into the nation’s largest provider of personal training sessions. In January 2025, Future announced its merger with Autograph, the company founded by 7x World Champion and entrepreneur Tom Brady. We’re poised for massive growth as we expand our brand, forge new partnerships with some of the world’s most iconic athletes, and harness AI to enhance and scale our coaching experience.

As we continue to grow, we’re investing in cutting-edge technology, deepening our roster of elite coaches, and building new partnerships. If you're passionate about shaping the future of fitness, come join us - we’re just getting started.

About the Role

Future is seeking a Creative Lead to shape and own the brand identity and creative execution across all channels — paid, organic, web, email, and product marketing. Reporting to the Head of Marketing, this role will ensure Future’s look and feel is distinctive, consistent, and high-performing.

You’ll serve as both a hands-on creative leader and a strategic partner, blending performance-driven experimentation with long-term brand-building. From TikTok ads to lifecycle emails, landing pages to iconography, you’ll set the creative vision and ensure excellence in every asset we produce.

You will:

• Lead the vision and execution of Future’s creative output across paid media, influencer content, organic social, website, email, and product touchpoints.
  
  
• Oversee and mentor the creative team, fostering a culture of creative excellence and experimentation.
  
  
• Partner with Performance, Lifecycle, Content, and Product teams to ensure creative drives measurable results while reinforcing brand identity.
  
  
• Develop and maintain scalable design systems, templates, and guidelines that ensure quality, cohesion, and efficiency across all visual channels.
  
  
• Push the boundaries of storytelling through motion, video, animation, and interactive formats that resonate with diverse audiences.
  
  
• Ensure quality and consistency across all visual assets, balancing speed and craft in a fast-paced environment.
  
  
• Champion the brand identity, evolving its look and feel as the company scales, and ensuring it remains distinctive and memorable.
  
  
• Stay ahead of trends in design, culture, and platforms to keep Future’s creative fresh, relevant, and high-impact.
  
  

You Have:

• 8+ years of experience in visual design, creative direction, or brand design, ideally in consumer/DTC businesses.
  
  
• A portfolio spanning brand identity, still imagery, video, and motion creative that demonstrates both craft and business impact.
  
  
• Experience leading and mentoring designers, agencies, or contractors, with a track record of raising creative standards.
  
  
• An ability as a systems thinker, able to scale design quality through repeatable tools, guidelines, and templates.
  
  
• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere), and comfortable working across both static and motion formats.
  
  
• Skills to translate performance data into creative iterations, balancing storytelling with direct-response needs.
  
  
• The ability to collaborate well across functions — marketing, product, content, and leadership — to bring ideas to life.
  
  
• A strong point of view on design and storytelling, but are open to iteration and experimentation.
  
  
• Passion about fitness, health, and technology, and motivated to help Future inspire people to move.

Compensation, Benefits & Life at Future:

• Salary range: $110,000-130,000 / year + equity. The salary range is set based on multiple considerations including business needs, market demands, talent availability, experience, and unique skills and attributes. The base pay range is subject to change and may be modified in the future.
• Health coverage: All employees who meet the eligibility requirements have access to comprehensive medical, vision, dental, and disability insurance + tax savings accounts
• 401(k) plan
• Flexible Paid Time Off
• Future Membership: Enjoy our platform for free!
• Health, Wellness & Development: Health and fitness monthly stipend contributes to our employees’ overall wellbeing, with access to a mental health platform, reimbursement for medical travel, and an annual learning & development stipend.
• Remote First: Employment eligible to employees located anywhere in the continental US. No travel required.
• Join a diverse, passionate & driven team of all backgrounds.