Full-Time

Group Director

Integrated Media Investment

Confirmed live in the last 24 hours

Crossmedia

Crossmedia

201-500 employees

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$150k - $190kAnnually

Senior, Expert

New York, NY, USA

Hybrid work model with flexibility for in-office and work from home options.

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Data Analysis

You match the following Crossmedia's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 12 + years of media experience, with an emphasis on investment.
  • A strong media foundation across all channels.
  • Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients.
  • Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth.
  • Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities.
  • Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation.
  • Management, negotiation, and implementation of partnership commitments, added value, etc.
Responsibilities
  • Bring investment expertise in strategic and tactical planning uniting across all channels.
  • Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.
  • Lead budget investment - tactical recommendations and evolutions.
  • Stay up to date on the industry and evolving media landscape across channels.
  • Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams.
  • Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream.
  • Lead cross-channel investment POVs on the marketplace.
  • Lead client and marketplace communications, representing all centers of excellence.
  • Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.
  • Manage workflow, communication, and day-to-day account buying accountability and activity.
  • Lead RFPs including ideation, issuance, assessment, and negotiations.
  • Steward buys such as buying platform input, maintenance, budget tracking.
  • Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting.
  • Develop long and short-term strategic partnership plans—includes maintaining working relationships with partners, managing joint business plan negotiations, etc. (across Google, Social partners, etc.).
  • Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc.
  • Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance.
  • Develop clear cross-channel priorities and ensure teams work together effectively to achieve them.
  • Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics.

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Programmatic advertising optimizes ad spend and targets audiences precisely.
  • Omnichannel marketing strategies drive cohesive campaigns across multiple platforms.
  • Sustainability in advertising attracts eco-conscious brands to Crossmedia.

What critics are saying

  • Potential talent retention issues could disrupt global expansion efforts.
  • Increased competition from larger agencies may impact Crossmedia's market share.
  • Rapid technological changes may outpace Crossmedia's current technology adoption.

What makes Crossmedia unique

  • Crossmedia's leadership includes experienced executives like Kamran Asghar and Jess Lewis.
  • The company focuses on data-driven marketing strategies for personalized campaigns.
  • Crossmedia integrates AI in media planning to enhance campaign efficiency.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Sabbatical

Health Insurance

Mental Health Support

401(k) Company Match

Generous paid parental leave policy

Life milestone recognition & support

Phone/Internet Stipend

Student Loan Assistance

Tuition Reimbursement

Professional Development Budget

Learning & Development and training programs

Company News

Siam News
Feb 18th, 2025
Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO

Recent significant leadership hires include Jess Lewis, who joined the company last year, from Dentsu, as Global Chief Technology Officer to lead technology innovation and a unified global operating standard.

Adweek
Jan 12th, 2023
Thomas Lee Named CFO of Crossmedia to Help Lead Growth

Independent media agency Crossmedia has hired Thomas Lee as its new chief financial officer to help lead expansion efforts of its services and international presence.