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Flipp

Operates digital shopping marketplace for retailers

Digital Campaign/Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in CanadaCA$60k - CA$65k

About the Job

Requirements

  • Have 1–3 years of experience in a relevant industry or position, such as a digital media agency or news media company, or equivalent practical experience.
  • Apply strategic and analytical capabilities.
  • Perform operational and technical execution.
  • Manage relationships and stakeholders.

Responsibilities

  • Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and key performance indicators.
  • Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization.
  • Collaborate with third-party vendors and internal sales to communicate campaign performance and drive results.
  • Partner with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
  • Manage and track client budgets to ensure campaigns achieve target outcomes.
  • Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented.
  • Monitor campaign performance and pacing to identify risks and opportunities.
  • Recommend data-driven optimization strategies based on performance trends and established best practices.
  • Implement approved optimization tactics to improve delivery and results.
  • Generate and maintain accurate campaign performance reports on a regular cadence.
  • Review performance data to identify trends, anomalies, or delivery risks.
  • Surface actionable insights to support optimization and performance discussions.
  • Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners.
  • Contribute to continuous improvement of systems and processes to boost campaign execution and operational efficiency by sharing learnings and feedback.
  • Collaborate with Product, Sales, Publisher, and other internal and external stakeholders to proactively identify and resolve performance or workflow issues.

About the Company

Flipp

Operates digital shopping marketplace for retailers

Flipp is a retail technology platform that reinvents how people shop by turning static weekly circulars into interactive digital experiences. It helps retailers and consumer packaged goods brands present their promotions through engaging digital content in a shopping marketplace, aiming to drive purchases. The product works by transforming traditional ads into clickable, multimedia catalogs that link to product details and offers, enabling retailers and brands to reach millions of shoppers across North America and measure impact on sales. Flipp differentiates itself by working with more than 90% of the largest North American retailers and focusing on visual merchandising and engaging promotional stories, rather than only listing ads. Its goal is to increase shopper engagement and boost sales through digital, shopper-centric content across traditional and online channels.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$76M
Headquarters
Toronto, Canada
Founded
2007

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