Full-Time

Digital Campaign/Performance Marketing Specialist

Updated on 9/4/2026

Flipp

Flipp

501-1,000 employees

Operates digital shopping marketplace for retailers

Compensation Overview

CA$60k - CA$65k/yr

Remote in Canada

Remote

Category
Growth & Marketing (1)
Required Skills
Data Analysis

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Requirements
  • 1-3 years of experience working in a relevant industry or position, such as a digital media agency or news media company, or equivalent practical experience.
  • Strategic and analytical capabilities.
  • Operational and technical execution capabilities.
  • Relationship and stakeholder management capabilities.
Responsibilities
  • Set up, launch, and manage digital media campaigns across diverse platforms in alignment with business objectives and key performance indicators.
  • Monitor live campaigns for performance, accurate implementation, and continuous optimization.
  • Collaborate with third-party vendors and internal sales teams to communicate campaign performance and drive results.
  • Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
  • Manage and track client budgets to ensure campaigns achieve target outcomes.
  • Create media plans with accurately documented flight dates, budgets, and channel allocations.
  • Monitor campaign performance and pacing to identify risks and opportunities.
  • Recommend data-driven optimization strategies based on performance trends and established best practices.
  • Implement approved optimization tactics to improve delivery and results.
  • Generate and maintain accurate campaign performance reports on a regular cadence.
  • Review performance data to identify trends, anomalies, or delivery risks.
  • Surface actionable insights to support optimization and performance discussions.
  • Identify and support the resolution of executional, delivery, or data integrity issues with senior team members and cross-functional partners.
  • Contribute to continuous improvement of systems and processes by sharing learnings and feedback.
  • Collaborate with Product, Sales, Publisher, and other internal and external stakeholders to identify and proactively resolve performance or workflow issues.

Flipp is a retail technology platform that reinvents how people shop by turning static weekly circulars into interactive digital experiences. It helps retailers and consumer packaged goods brands present their promotions through engaging digital content in a shopping marketplace, aiming to drive purchases. The product works by transforming traditional ads into clickable, multimedia catalogs that link to product details and offers, enabling retailers and brands to reach millions of shoppers across North America and measure impact on sales. Flipp differentiates itself by working with more than 90% of the largest North American retailers and focusing on visual merchandising and engaging promotional stories, rather than only listing ads. Its goal is to increase shopper engagement and boost sales through digital, shopper-centric content across traditional and online channels.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$76M

Headquarters

Toronto, Canada

Founded

2007

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Simplify Jobs

Simplify's Take

What believers are saying

  • The September 2025 IGA deal opens 7,500 independent grocers to Flipp.
  • AdAdapted expanded desktop inventory in January 2025, extending monetization across U.S. and Canada.
  • Post-merger scale under Michael Silverman creates cross-border selling leverage and operational synergies.

What critics are saying

  • Private-equity ownership since August 2023 pushes margin discipline over product experimentation.
  • IGA and AdAdapted partnerships intensify dependence on retailer and CPG channel partners.
  • Amazon, Instacart, and retailer-owned apps can bypass Flipp's circular middleman entirely.

What makes Flipp unique

  • Truelink-backed Flipp merged with MEDIA Central in November 2024, spanning 27 markets.
  • Flipp reaches 1,600 retailers and brands, plus 100 million high-intent shoppers weekly.
  • Its Creative Studio, closed-loop insights, and hyperlocal media network deepen shopper conversion.

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Benefits

Remote Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
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