Salesforce Marketing Cloud Next and Data Architect
Capgemini
Salesforce Marketing Cloud Next and Data Architect
Capgemini
Global consulting, technology services, outsourcing
Who you’ll be working with
Capgemini works with some of the world’s largest brands on some of the most interesting and complex transformation programmes in modern IT. The Salesforce Delivery Unit is one of the fastest growing areas within Capgemini UK and focuses on helping clients realise business value through Salesforce, AI, customer data, digital engagement and marketing transformation.
You’ll be working across a wide spectrum of industry sectors, from Consumer Products, Automotive and Retail through to Financial Services, Telecommunications and Public Sector. You’ll work closely with business stakeholders, enterprise architects, marketing teams, data engineers, security specialists, governance leads and delivery teams to transform customer engagement capabilities using Salesforce Marketing Cloud Next and Salesforce Data 360.
You’ll experience significant variety in this role. One day you could be leading a customer data strategy workshop, the next presenting a solution through Technical Design Authority governance, defining an enterprise identity resolution framework, or guiding development teams through the implementation of AI-enabled customer journeys powered by trusted customer data.
The focus of your role
Working closely with clients, you’ll analyse exactly what they need before designing and delivering secure, scalable and governed customer engagement solutions using Salesforce Marketing Cloud Next and Salesforce Data 360.
You’ll act as a trusted technical advisor, helping clients establish a connected customer data foundation that enables segmentation, personalisation, marketing orchestration, analytics and AI-powered engagement. You’ll combine expertise across customer data platforms, CRM, marketing technology, integration and enterprise architecture to create solutions that deliver measurable business outcomes.
You’ll provide architectural leadership throughout the delivery lifecycle, from discovery and solution design through build, testing, release management, deployment, adoption and ongoing optimisation. Whatever the project, you’ll indulge your passion for Salesforce, customer data, AI and marketing technology while building trusted relationships with clients and delivery teams. Qualities like these will help you become the person clients turn to when they face their most complex customer engagement challenges.
What you’ll do
• You will lead the architecture, design and technical governance of Salesforce Marketing Cloud Next and Salesforce Data 360 implementations.
• You’ll work closely with clients to understand their customer engagement, marketing automation, customer data and AI strategies, translating requirements into scalable Salesforce solutions.
• You’ll define enterprise customer data architectures including Data Lake Objects, Data Model Objects, identity resolution rulesets, unified individual profiles, calculated insights and segmentation frameworks.
• You’ll design scalable ingestion, harmonisation, transformation and activation patterns across Salesforce, enterprise data warehouses, data lakes, APIs, middleware platforms and streaming data sources.
• You’ll ensure that security, privacy, compliance and governance requirements are embedded within all solution designs.
• You’ll lead architecture reviews and present solutions to Technical Design Authorities, Architecture Review Boards, Security Review Boards and senior stakeholder forums.
• You’ll establish governance processes, design standards and architecture guardrails to ensure consistency across programmes and delivery teams.
• You’ll support release planning, deployment strategies, environment management and operational readiness activities across Salesforce platforms.
• You’ll identify technical risks, dependencies, assumptions and architectural challenges, ensuring appropriate mitigation plans are implemented.
• You’ll collaborate with security teams to ensure solutions are secure by design and align with enterprise security policies and standards.
• You’ll partner with marketing, CRM, analytics, data engineering and AI teams to activate trusted customer data across campaigns, reporting, customer service and Agentforce use cases.
• You’ll stay current with Salesforce innovation across Data 360, Marketing Cloud Next, Agentforce and AI capabilities, helping clients understand the art of the possible.
What you’ll bring
• You’ll have at least 5+ years of experience in architecting and delivering Salesforce Marketing Cloud, Data 360 or equivalent enterprise customer data platform solutions.
• You’ll have deep expertise in customer data modelling, identity resolution, match and reconciliation rules, unified customer profiles, calculated insights, segmentation and activation.
• You’ll have at least 5+ years of experience in delivering marketing transformation programmes and defining migration strategies from legacy marketing automation platforms.
• You’ll possess excellent data architecture skills including ingestion, transformation, harmonisation, governance, metadata management and data quality principles.
• You’ll have strong integration experience across REST APIs, SOAP APIs, SQL, ETL and ELT frameworks, MuleSoft and event-driven architectures.
• You’ll have experience integrating Salesforce with enterprise platforms such as Snowflake, Databricks, Azure Data Lake, AWS, Google Cloud or similar technologies.
• You’ll understand batch, streaming, near-real-time, zero-copy and data federation approaches and know when to apply them appropriately.
• You’ll have a strong understanding of security architecture, access management, privacy controls, data protection and secure solution design principles.
• You’ll have experience presenting architecture solutions through governance processes including Technical Design Authority and Architecture Review Boards.
• You’ll have proven experience leading and mentoring technical teams within large-scale enterprise programmes.
• You’ll have strong stakeholder management and client relationship-building skills, with the ability to influence both technical and business audiences.
• Salesforce certifications across Data 360, Marketing Cloud, Agentforce or Salesforce Architecture would be highly desirable.
• Experience with AMPscript, SSJS, Salesforce Flow, Apex, Marketing Cloud Personalization, Marketing Intelligence, Tableau or other analytics platforms would be advantageous.
To be successfully appointed to this role, it is a requirement to obtain Security Check (SC) clearance.
To obtain SC clearance, the successful applicant must have resided continuously within the United Kingdom for the last 5 years, along with other criteria and requirements.
Throughout the recruitment process, you will be asked questions about your security clearance eligibility such as, but not limited to, country of residence and nationality.
Some posts are restricted to sole UK Nationals for security reasons; therefore, you may be asked about your citizenship in the application process.
Capgemini is proud to be a Disability Confident Employer (Level 2) under the UK Government’s Disability Confident scheme.As part of our commitment to inclusive recruitment, we will offer an interview to all candidates who:
Please opt in during the application process.
Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. When you join Capgemini, you’ll join a thriving company and become part of a collective of free-thinkers, entrepreneurs and industry experts. We find new ways technology can help us reimagine what’s possible. It’s why, together, we seek out opportunities that will transform the world’s leading businesses, and it’s how you’ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge, and always pushing yourself to do better, you’ll build the skills you want. You’ll use your skills to help our clients leverage technology to innovate and grow their business. So, it might not always be easy, but making the world a better place rarely is.
Flexibility to work your way
You will be encouraged to have a positive work-life balance. Our hybrid-first way of working means we embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.
Your wellbeing
You’d be joining an accredited Great Place to work for Wellbeing in 2024. Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas, and we have invested in wellbeing apps such as Thrive and Peppy.
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organisations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real | www.capgemini.com
Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.
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