Principal Product Manager - Growth

The Team: 

Upstart's Growth team is dedicated to creating a seamless product experience that allows customers to effortlessly discover and access Upstart's credit products, both for the first time and on an ongoing basis. By building exceptional, customer-centric experiences, this team plays a crucial role in making Upstart the premier destination for consumer credit, driving growth and unifying Upstart's product portfolio into a cohesive, multi-product marketplace.

As a Principal Product Manager, you will own the strategy and evolution of Upstart's end-to-end credit conversion experience, helping users move from intent, to the right credit offering, to approval and funding. You'll identify and solve the highest-leverage points of friction across the funnel, creating an experience that feels intelligently matched, transparent, and human while driving meaningful growth for the business.

This is a role with room to take big swings. Upstart has built a strong optimization muscle, and the next chapter is less about tuning individual screens and more about fundamentally rethinking how we engage users on their way to getting funded and achieving their financial goals.

How you’ll make an impact

• Own and evolve the strategy for Upstart's end-to-end conversion experience, from application start through offer acceptance and beyond.
• Take on the hardest conversion problems with a customer-first mindset, such as helping users whose offer differs from what they requested understand their options and move forward with confidence.
• Optimize across Upstart's credit portfolio, growing the core personal loan business while helping users find the product that best fits their needs.
• Set the success metrics for your area and use them to prioritize the highest-ROI opportunities, experimenting where an experiment is the right way to decide.
• Turn data into decisions, segmenting aggressively since aggregate conversion rates often mask very different user problems.
• Build deep customer understanding alongside research, consumer insights, and product marketing so the borrower experience feels intuitive and human.
• Influence without direct authority across engineering, design, analytics, ML, marketing, compliance, and executive leadership, creating clarity where ownership crosses teams.
• Use GenAI as a real extension of your toolkit: synthesizing qualitative inputs, running exploratory analysis, and prototyping concepts to sharpen product conversations.

What we're looking for

• Minimum Qualifications 
  • 8+ years of product management experience, including significant B2C ownership of high-scale mobile and desktop consumer experiences with proven business impact
  • Demonstrated success materially improving a complex conversion funnel through a combination of product strategy, experimentation, analytics, and customer insight, with a track record of leading a team to specific KPIs (e.g., conversion improvements, revenue)
  • Exceptional quantitative judgment, with the ability to assess funnel data, segment behavior, size opportunities, interpret experiments, and recognize unintended downstream effects
  • Strong experimentation instincts, including hypothesis development, experiment design, A/B testing, funnel and results analysis, and knowing when a test is (or is not) the right decision-making mechanism
  • Strong consumer product intuition, particularly around high-consideration decisions involving trust, uncertainty, or meaningful tradeoffs
  • Ability to move fluidly, and quickly, between strategic questions (“What fundamentally prevents users from getting what they came for?”) and detailed product questions (“What exactly should happen on this screen for this user segment?”)
  • Track record of leading complex cross-functional initiatives and aligning diverse stakeholders, from executive leaders to cross-functional partners, without relying on organizational authority
  • Excellent written and verbal communication, including the ability to turn ambiguous problems into clear priorities and decisions
    
    
• Preferred Qualifications
  • Experience in fintech, lending, financial services, marketplaces, insurance, or another regulated, high-consideration industry
  • Experience with personalization, recommendation systems, matching, pricing, or ML-powered consumer experiences
  • Familiarity with identity, bank linking, income verification, Plaid, or similar financial-data infrastructure
  • Proven track record of building and scaling multi-product ecosystems or marketplaces in a B2C environment

Position location This role is available in the following locations: Remote 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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United States | Remote - Anticipated Base Salary Range 187900 - 260000 USD
Canada | Remote - Anticipated Base Salary Range 182800 - 230000 CAD