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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesConfirmed live in the last 24 hours
Full-timeMichigan, USAHybrid

About the Job

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
  • Possess problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for interacting with external clients and internal team members.
  • Prioritize and manage tasks, demonstrating time-management skills to meet deadlines and optimize efficiency.
  • Have intermediate skill in Microsoft Word, Excel, PowerPoint, and customer relationship management software.
  • Cultivate a distraction-free in-home office environment.
  • Have 3+ years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Have an associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Be willing to reside full-time in or near the assigned territory to manage local client relationships and sales opportunities.

Responsibilities

  • Optimize full-cycle sales in the assigned territory and service customers.
  • Represent Varsity Brands by demonstrating company core values and ethical conduct in business activities.
  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Use the company’s customer relationship management system for prospecting, account management, and activity tracking.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel to locations within the assigned territory.
  • Work in a hybrid environment between a home office, schools, community locations, and event environments; regular duties include sitting, standing, bending, lifting, and driving.

Desired Qualifications

  • Sporting-goods outside sales experience.
  • A bachelor’s degree.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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