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Oma Fertility

Network of AI-assisted fertility clinics

Physician Liaison

Full-Time
No salary listed
Mid
Bachelor's
St. Louis, MO, USA+1 moreMore locations: Atlanta, GA, USA
In PersonTravel to other assigned markets is approximately 50%; reliable transportation is required in the home base market.
Sales & Account ManagementField Sales

About the job

Requirements
  • Three or more years of proven success in an outside sales role in the healthcare field, preferably in women’s health; technology experience or sales is a plus.
  • Excellent interpersonal skills using a consultative sales approach and the ability to communicate complex information according to the audience’s level of understanding.
  • Ability to work independently in a fast-paced startup environment with strong time management skills.
  • Ability to collaborate with internal teams, experiment, learn, and incorporate new ideas into the role and strategies.
  • Attention to detail and willingness to use customer relationship management software daily to track activities, monitor results, and make adjustments.
  • Ability to represent Oma Fertility professionally, protect patient confidentiality, follow company policies and procedures, and safeguard confidential and proprietary information.
  • Reliable transportation in the home base market for primarily outside-sales work.
  • Ability to travel approximately 50% to other assigned markets in the territory; transportation needs and expenses are covered by the company.
  • Availability to work some nights and weekends for specific events.
Responsibilities
  • Introduce Oma Fertility to potential referral sources, including physicians, clinical staff, complementary service providers, and community organizations, through in-person visits and other means.
  • Highlight Oma Fertility’s differences from other fertility clinics and provide value and education to referral sources, their employees, and patrons.
  • Help strategize and execute the referral-source sales and marketing plan by identifying opportunities, qualifying referral sources, and receiving patient referrals.
  • Create and maintain a territory action plan aligned with the sales and marketing plan to maximize territory coverage, identify opportunities, build relationships, and address referral declines.
  • Overcome objections, build credibility and long-term relationships with referral sources, and enhance the referral-source experience.
  • Coordinate Oma Fertility-hosted provider meetings, educational events, dinner presentations, tours, and other events.
  • Represent Oma Fertility at local community events to create awareness and reach potential new patients.
  • Build and maintain the customer relationship management database, track activities and opportunities, and use dashboards and reporting tools to plan and evaluate results and improvement areas.
  • Support the development and growth of the sales and marketing team and perform other tasks as needed to drive new patient visits.
Desired Qualifications
  • A Bachelor of Science or Bachelor of Arts degree is preferred, or equivalent work experience.
  • Experience in women’s health is preferred.
  • Technology experience or sales experience is a plus.

About the company

Oma Fertility runs a network of fertility clinics that integrate artificial intelligence and robotics with patient-centered care to offer IVF, IUI, and egg freezing. They own clinics to control the patient experience and costs, and price treatments at ethical, lower-than-average rates. A core product is Oma Sperm InSight™, an FDA-registered AI tool that helps embryologists select the best sperm by analyzing far more cells than manual methods. They include ICSI as a standard part of packages, differentiating through AI-assisted sperm selection and direct care-path control to lower costs and improve success rates, aiming to make fertility care more accessible.

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$37.5M

Headquarters

Santa Barbara, California

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • 2023 expansion into Atlanta, New York, and St. Louis showed demand validation.
  • Pinnacle's network likely preserved patient flow into Oma-branded lab capabilities.
  • Oma's low-cost positioning still matches affordability pressure in cash-pay fertility markets.

What critics are saying

  • August 2023 clinics joined Pinnacle Fertility, erasing Oma's standalone distribution.
  • 2025 reports said Thread Robotics faced closure and clinic sales discussions.
  • Laid-off corporate staff in August 2025 signal operational contraction before a 2026 shutdown.

What makes Oma Fertility unique

  • Oma Sperm InSight targets sperm selection, a bottleneck in IVF labs.
  • 2023 clinics combined AI, robotics, and human-centered care across multiple cities.
  • Ethical pricing and standard ICSI reduced sticker shock versus traditional IVF bundles.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Company Match

Paid Holidays

Paid Vacation

Paid Sick Leave

Parental Leave

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-14%

2 year growth

-10%
Yahoo Finance
May 28th, 2023
Oma Fertility Leverages AI with a Goal of Improving In-Vitro Fertilization (IVF) Success Rates and Lowering Costs, Setting a New Standard for Fertility Care

Exclusive AI-Assisted Processes Oma Fertility today announces the launch of Oma Sperm InSight™, its patented technology that helps embryologists identify the most promising sperm cell to pair with an egg in IVF.

Femtech Insider
Dec 8th, 2022
What’s New in Femtech This Week? (Dec 8, 2022) – Femtech Insider

Oma Fertility partners with Alto Pharmacy to enhance fertility care beyond the clinic.

Oma Fertility
Jun 20th, 2022
Root Ventures invests into Omafertility

Oma Fertility has raised $29M through Seed and Series A rounds led by JAZZ Venture Partners, Root Ventures, Mithril Capital, Global Asset Capital, and Free Solo Ventures in addition to a $8.5M debt facility led by Silicon Valley Bank.