SMB Growth Manager

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work
Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Madrid so we can best support our teams and keep collaboration flowing.

About the Group/Team
In this role, you’ll be at the intersection of Community and Marketing. Community has always been at the heart of Canva, fuelling all the strong brand loyalty we’ve built over the years. To ensure success in Spain, this role is essential in driving the awareness and adoption of Canva among SMBs.

About the Role/Specialty
As Canva’s SMBs Community Manager in Spain, you will design and deliver strategies that connect small business owners, entrepreneurs, and solopreneurs with Canva-helping them discover the value of our platform, engage deeply with our community, and become passionate advocates for our brand, product and mission.

What you’ll do

• Community Program Management: Lead the growth and engagement of Canva’s Spain SMBs community, scaling peer-to-peer advocacy through Canvassadors, local events, and online activations.

• Events & Experiences: Organise and facilitate impactful in-person and virtual events (including workshops, networking sessions, and flagship gatherings at our London event space) to showcase Canva’s value for SMBs and drive adoption.

• Content & Engagement Strategy: Develop and deliver SMB-focused content—case studies, toolkits, webinars, and success stories—that inspire entrepreneurs and highlight Canva’s impact on small business growth.

• Cross-Functional Collaboration: Partner with Growth Marketing, SEO, Content, and Partnerships teams to design and execute integrated campaigns that convert community advocacy into MAUs and ARR growth.

• Expand the Canvassador Programme: Recruit, onboard, and empower SMB Canvassadors to act as brand ambassadors—hosting activations, creating content, and fueling grassroots visibility across the Spain.

• Partnership Development: Build and nurture relationships with SMB networks, accelerators, financial institutions, and government programmes to increase Canva’s credibility and reach in the ecosystem.

• User Growth & Awareness: Drive MAU growth and paid conversion through data-driven initiatives, ambassador referrals, and partnership activations—tying community activity directly to ARR impact.

• Market Insights & Storytelling: Act as the local expert on Spain SMB trends, capturing user stories, feedback, and advocacy moments to inform growth strategies and amplify Canva’s brand narrative

What we're looking for

• Experience growing and engaging SMB audiences, with a proven track record of driving adoption, retention, and revenue impact through community-led strategies.

• Deep understanding of the Spain small business and solopreneur landscape—its challenges, ecosystems, and opportunities—paired with experience working in a global organisation.

• Proven ability to design and scale ambassador programmes, peer-led advocacy, and grassroots campaigns that transform SMB users into passionate brand champions.

• Skilled at creating and managing partnerships with SMB networks, accelerators, financial institutions, and government programmes to expand Canva’s reach and credibility.

• Strong experience facilitating impactful activations—workshops, networking sessions, and flagship in-office events—that foster SMB community trust and convert participation into MAU and ARR growth.

• Ability to craft compelling SMB-focused content—case studies, toolkits, webinars—that inspire entrepreneurs and highlight Canva’s role in business growth.

• Analytical skills to track community KPIs (MAUs, referrals, ARR contribution), translate insights into action, and connect community engagement directly to business growth.

• Comfortable working with Growth Marketing, SEO, Content, Product, and Partnerships teams to design integrated campaigns that scale SMB user growth.

• Confident public speaker with experience in facilitating webinars and workshops.

• Creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends.

• Excellent cross-functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships.

• Self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities.

• Proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing.

• Build and maintain strong internal relationships within Canva to support collaboration and align with company goals.

• Developing and maintaining relationships with partners as well as collaborating with government organizations and agencies.

• Experience building comms and using CRMs (push notifications, mailing), knows how to work with community management tools (Whatsapp, Facebook Groups, Discord, etc).

• Event planning and coordination for both online and offline events.

• Strong data-driven and insights-driven marketing mindset (experience pulling insights from data, driving hypothesis, measuring your KPIs and goal setting for your projects)

• Excellent communication in English.

Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Qualifications

Additional Information