How you’ll make a difference:

• Bring our content and campaigns to life across our social channels to help us build a beloved brand
• Create magnetic feeds with content that educates, entertains, and deeply resonates with our diverse audience, to grow our following across channels and keep them coming back
• Own key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
• Regularly engage with our audience through thoughtful, impactful, relationship-driven community management
• Develop strategic plans to leverage organic social channels by partnering with stakeholders and teams across the company, including product marketing, employer brand, customer support, PR, and creative
• Identify and fuel levers to amplify our content to expand our reach
• Help us prioritize, refine, and continually improve our approach to key platforms, then develop strategies for new and emerging channels
• Develop a deep understanding of Klaviyo’s customers, their challenges and opportunities, and develop clever ideas for highly engaging content
• Manage production and editorial calendars to support planned and reactive content

Who you are:

• 7+ years experience in B2B social media, marketing, or creative roles with experience using platforms like Sprout Social
• Deep understanding of the e-comm and B2B space with a pulse on the trends and topics that matter to growing businesses, marketers, and entrepreneurs
• Comfortable wearing multiple hats—you can think big and be strategic but don’t mind being hands-on-keyboard in the weeds of the conversations happening every day on social media
• Direct experience leading crisis comms and working across the organization with key stakeholders to drive alignment around response plans
• Advanced understanding of social media tracking and reporting — you continuously demand more from our content and channels to drive serious impact
• Great brainstormer capable of generating big ideas, and then going and figuring out how to execute them
• Resourceful and able to take direction well, and able to move fast and balance multiple projects simultaneously
• Sharp copywriting skills and proficiency in video and photo editing tools, digital media formats, and graphic design
• Experience developing and managing to a budget and accurately tracking performance of social media activities and ROI
• Excellent organizational, time management, and collaborative skills with ability to work across multiple teams and stakeholders with confidence and expertise
• Ability to thrive working in a fast-paced, fluid, and challenging environment