Operations Analyst - Programmatic Ads

Job Description

Role Overview

We are seeking a highly analytical and detail-oriented Operations Analyst with 1-2 years of experience in programmatic campaign management. In this role, you will be the backbone of our programmatic execution, responsible for setting up, monitoring, and optimizing campaigns across various Supply-Side Platforms (SSPs). You will act as the crucial link between internal teams, external advertisers, and tech platforms, ensuring seamless delivery and performance for our clients.

Key Responsibilities

Campaign Setup & Execution

• Take ownership of end-to-end programmatic campaign setup, trafficking, and launch across multiple SSP platforms, including Google Ad Manager (GAM), Pubmatic, InMobi, and others.

• Ensure all campaign configurations (targeting, budget, pacing, creatives, and tracking parameters) align with advertiser expectations and internal yield guidelines.

• Conduct pre-launch QA to troubleshoot creative and technical issues, ensuring smooth campaign activation.

Campaign Monitoring & Optimization

• Actively monitor daily campaign performance, delivery, and pacing to ensure KPIs and SLA requirements are met consistently.

• Identify underperforming campaigns and proactively implement optimization strategies to improve yield, fill rates, and advertiser ROI.

• Troubleshoot delivery anomalies, discrepancies, and platform-related technical errors in real-time.

Advertiser & Stakeholder Management

• Serve as the operational point of contact for external advertisers and agency partners, providing timely updates, performance reports, and actionable insights.

• Manage internal stakeholder expectations by sharing regular progress reports, addressing delivery concerns, and highlighting revenue opportunities.

Cross-Functional Collaboration

• Collaborate extensively with internal Ad Sales, Account Management, Product, and Tech teams to streamline campaign execution and address complex integration issues.

• Work closely with Product and Analytics teams to provide feedback on platform capabilities, internal tools, and feature enhancements based on daily operational insights.

Qualifications

Requirements & Qualifications

• Experience: 1 to 2 years of relevant, hands-on experience in programmatic ad operations, campaign management, or yield management.

• Platform Expertise: Strong working knowledge of setting up and managing campaigns on SSPs (e.g., GAM, Pubmatic, InMobi). Understanding of the broader programmatic ecosystem (DSPs, DMPs, Ad Exchanges) is highly preferred.

• Analytical Skills: Strong ability to interpret data, identify trends, and make data-backed optimization decisions. Proficiency in Excel/Google Sheets is essential.

• Communication: Excellent verbal and written communication skills with a proven track record of managing internal and external stakeholders effectively.

• Operational Excellence: Highly organized, detail-oriented, and capable of managing multiple high-priority campaigns simultaneously in a fast-paced environment.

• Team Player: A collaborative mindset with the ability to work cross-functionally and drive consensus among diverse teams.

Additional Information