Group Business Manager

About the Role

We are looking for a strategic and commercially driven Group Business Manager to lead key accounts, drive new business growth, and deliver integrated marketing solutions across multiple channels.
This role requires a strong integrated marketer who can connect ATL, Digital, and On-Ground Activation, while building strong client relationships and leading a high-performing team. You will play a key role in driving revenue growth, leading pitches, and shaping strategic campaigns for major brands.
 

Key responsibilities 

• Lead and grow key client accounts, ensuring strong partnerships and outstanding service delivery.
• Develop integrated marketing strategies across ATL, digital, and activation channels.
• Drive new business development, including identifying opportunities, leading pitches, and closing deals.
• Manage the end-to-end business development cycle from prospecting to proposal, negotiation, and contract closure.
• Lead and mentor a high-performing account team, ensuring strong collaboration and delivery standards.
• Work closely with senior leadership to achieve revenue targets and identify market opportunities.
• Drive strong creative and strategic briefs to deliver high-quality campaign outcomes.

Requirements:

• Possess at least Diploma / Advance Diploma / Bachelor’s Degree in Business / Marketing or equivalent.
• 7 years’ experience in ATL, BTL, Digital, Social and Retail/Shopper activation roles.
• Meticulous and have a good sense of business acumen.
• Process driven and had the agency’s interest at heart.
• Independent & confident in meeting clients.
• Able to lead by example, maintain good spirits and contribute to team morale.
• Experience working with large budgets and high-profile accounts.
• Confident in pitching techniques and experience taking sole responsibility for projects.
• Strong knowledge of Word, Excel and PowerPoint.
• Strong verbal and written communication skills.