Director of Marketing Technology

Role Description

• Lead the end-to-end vision for Dropbox’s marketing technology stack, from foundational CRM and MAP systems to advanced AI-enabled solutions that enhance decision-making, content creation, targeting, and lifecycle engagement.
• Establish modern data and integration frameworks that unify insights across marketing, sales, and product, enabling real-time performance optimization and a single, connected view of the customer.
• Champion marketing operations excellence, driving governance, compliance, and scalable processes that set the standard for security, quality, and agility.
• Drive AI innovation across marketing by introducing predictive lead scoring, generative content workflows, journey orchestration, and experimentation frameworks that accelerate growth.
• Partner cross-functionally with senior leaders to align martech investments with strategic priorities, ensuring every tool and process translates into impact on pipeline, revenue, and customer value.
• Thrive in ambiguity - navigating evolving priorities, embracing new technologies, and bringing clarity to complex challenges with a growth mindset.

Responsibilities

• Set the Martech Vision & Roadmap: Define and execute the end-to-end strategy for Dropbox’s marketing technology ecosystem, ensuring it is scalable, secure, and aligned to business priorities.
• Own the Martech Stack: Lead the selection, integration, and optimization of platforms across CRM, MAP, CDPs, analytics, and AI-driven solutions, ensuring seamless workflows and measurable impact.
• Drive AI Innovation: Champion the adoption of AI and automation across marketing, from predictive lead scoring and journey orchestration to generative content and experimentation frameworks.
• Enable Unified Data & Insights: Build modern data and integration frameworks that deliver a single, connected view of the customer and enable real-time performance optimization.
• Champion Operational Excellence: Establish governance, compliance, and measurement standards that ensure data accuracy, security, and scalable operations across global GTM motions.
• Foster a Test-and-Learn Culture: Enable rapid and continuous optimization through experimentation, A/B testing, and AI-driven insights that accelerate growth.
• Lead & Inspire Teams: Manage and develop a team of marketing technologists, fostering innovation, cross-functional collaboration, and a growth mindset.

Requirements

• Experience & Leadership: 10+ years in marketing technology, digital marketing, or related roles, with 5+ years in senior leadership driving large-scale martech and AI-enabled transformation within a marketing organization
• AI & Data Fluency: Hands-on expertise with AI/ML-powered marketing capabilities (e.g., predictive analytics, generative content workflows, personalization engines) and a strong understanding of data architecture, system integration, and privacy compliance (GDPR, CCPA).
• Platform Mastery: Proven success leading CRM, MAP, CDP, and analytics platform strategy and execution (e.g., Salesforce, Marketo/Iterable, Hightouch, Tableau), with an ability to assess, implement, and optimize emerging technologies; familiarity with cloud platforms and APIs for marketing technology integration.  
• MarTech Modernization: Proven success leading the migration and transformation of legacy systems and processes, modernizing infrastructure, and building best-in-class martech stacks while cultivating a test-and-learn culture. 
• Business Acumen & Communication: Executive presence with the ability to translate complex technical concepts into business impact, influence senior stakeholders, and build alignment through compelling executive cases.
• Operational Excellence: Track record of establishing scalable governance, attribution, and performance frameworks that drive measurable pipeline, revenue, and customer value.
• Industry Context: SaaS or technology company experience with multi-product, global GTM motions across both B2B and B2C audiences.

Preferred Qualifications

• AI Program Leadership: Track record of designing, piloting, and quickly scaling AI-driven marketing programs from proof-of-concept through enterprise-wide adoption.
• Customer Journey Expertise: Deep knowledge of customer journey mapping, lifecycle orchestration, and multi-touch attribution across complex B2B and B2C environments.
• Emerging Martech Fluency: Proven success with next-generation martech categories, including AI-powered creative tools, intent data platforms, and real-time personalization engines.
• Experimentation & Measurement: Hands-on expertise with experimentation platforms, feature flagging and rollout tools, as well as advanced measurement techniques such as media mix modeling, propensity modeling, causal inference, and optimization modeling.
• Data & Identity Infrastructure: Strong background in identity resolution, event instrumentation, user data management, and machine learning infrastructure to power personalized, data-driven marketing at scale.

Compensation