Job Title: Lead Artist 

Reports to: Business Manager/Boutique Manager/Assistant Business Manager/Assistant Boutique Manager 

Direct reports: n/a 

Purpose: To drive sales targets through exceptional artistry and outstanding customer service.  Delivering Charlotte Tilbury’s philosophy of ‘artistry made easy’, the Lead Artist is a true brand ambassador, reflecting the brand’s values at all times. 

The responsibilities: 

Commerciality 

·         Lead by example to consistently achieve and exceed personal sales goals including Key Performance Indicators (KPI’s) – examples; Average Pound Sales (A£S) and Average Unit Sales (AUS) 

·         Work collaboratively to achieve and exceed team and counter targets 

·         Create brand awareness through the sharing and demonstration of strong product knowledge 

·         Track personal performance on a daily, weekly and monthly basis 

·         Be proactive in booking appointments and maximizing every consultation 

Service 

·         Consistently promote the Tilbury Touch and exceptional customer service 

·         Manage customer queries efficiently, using sound judgment and achieving positive outcomes, escalating to your line manager where necessary 

·         Take every opportunity to extend exceptional customer service beyond the in-store experience; driving the customer database for direct marketing opportunities within Company guidelines 

Artistry 

·         Be an inspiration to the team, demonstrating exceptional artistry; giving on the spot coaching and feedback to develop the Retail Artists  

·         Fluency in Charlotte Tilbury’s makeup style, language and expertise in product knowledge 

·         Drive masterclasses and event activity in-store, ensure appointments are fully booked 

·         Bring active support and initiative for counter events/new product launches; sharing ideas 

·         Demonstrate immaculate grooming standards at all times, reflecting your makeup look and in accordance with the Charlotte Tilbury grooming guidelines 

·         Aspire and be prepared to be part of the backstage team; supporting Charlotte at key events, launches, press days, celebrity and VIP clients when required 

People 

·         Demonstrate a positive and cooperative approach towards your work and your colleagues 

·         Contribute to individual and team development plans through constructive feedback 

·         Maintain high standards of timekeeping on counter to ensure team efficiency 

·         Assist and maintain an atmosphere of open and positive communication, professionalism and creativity at all times. 

Operational 

·         Ensure that exceptional visual and hygiene standards are maintained on the counter at all times 

·         Assist with maintaining the required stock levels, including stock counts, rotation and timely replenishment to ensure availability to the customer 

·         Ensure the Company cash loss prevention and security policies are adhered to at all times 

·         Maintain technology on counter, raising any operational issues to your line manager for resolution in a timely manner 

Store and Retail Partner Relationships (if within a host store) 

·         Establish and develop a cooperative and mutually respectful relationship with the store retail operations team; ensuring all store policies are adhered to at all times 

·         Proactively suggest win-win opportunities to your line manager to drive sales within store 

Charlotte Tilbury values… DREAM TEAM 

In order to deliver the required responsibilities of your role, you will demonstrate the following behaviours to reflect the Charlotte Tilbury values. 

D – Dare to dream it, dare to think it, dare to do it 

Embraces the impossible and makes things happen.  Is courageous in pursuing challenging objectives and sees things through 

R – Revolutionary, disruptor, rule breaker 

Helps to generate new and unique ideas; adding valuable, inspirational and original input to both creative brainstorms and idea-generating situations.  Is good at bringing the creative ideas of others to market while recognizing their contribution; has good judgement about which ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the market place. 

E – Exceed expectations 

Goes beyond the full call of duty, striving to do your best every time, putting the customer first and doing your utmost to delight them 

A – Always art and commerce 

Always protect the creative aesthetic of our brand whilst also always thinking of how to make our efforts commercially successful.  Wearing ‘two hats’ constantly seeing what we do through these two lenses. 

M – Move quickly and be nimble 

Seeing and seizing good opportunities, not being afraid to relinquish an agenda to pursue and important idea/opportunity, not being too fixed in one’s ways to adapt and evolve as necessary, can handle risk and uncertainty. 

T – Team 

·                    Inspiring and motivating others 

Creates a positive and encouraging environment in which people want to do their best; can motivate many kinds of team members; can assess each person’s hot button and use it to get the best out of them pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with.  Strives to continuously motivate a team to deliver superior results 

·                    Integrity – trust and professionalism – maturity 

Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the vision makes the vision sharable by everyone; can inspire and motivate. 

·                    Reliability 

Is dedicated to meeting the expectations and requirements of internal and external customers every day; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.