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Omnicom Media Group

Global media network: strategy, buying, analytics

Digital Media Manager Programmatic IO

Performance & Paid MarketingPosted on Nov 12
Full-timeNo salary listed

About the Job

Requirements

  • A completed degree, ideally in Marketing, Communications, or Media, or comparable vocational training, is required.
  • At least one year of experience in Programmatic Advertising is required; experience with insertion-order (IO) campaigns and booking processes is preferred.
  • Programmatic Media must be a core competency, alongside familiarity with Total Video, Display Advertising, and the wider digital media landscape.
  • Proficiency with common demand-side platforms and knowledge of relevant technologies, market participants, and transaction processes in the programmatic ecosystem are required.
  • Knowledge of taxonomies, dynamic creative optimization, supply path optimization, cookieless advertising, and identity solutions is required.
  • The candidate must think analytically, work in a structured manner, and translate complex client requirements into strategies and concrete actions.
  • The candidate must recognize cross-media relationships and understand the interaction of Programmatic, search engine advertising, social media, content marketing, and other media channels.
  • Very good German at least at C1 level and good English at least at B2 level, spoken and written, are required.

Responsibilities

  • Develop integrated Programmatic and IO strategies tailored to national and international client communication goals, and advance innovative approaches and future-oriented technology setups.
  • Manage digital campaigns strategically and operationally across Display, Mobile, Video, and other channels, overseeing the process from proposals and campaign concepts through implementation, optimization, and reporting.
  • Manage IO campaigns in close collaboration with publishers and media partners, ensuring smooth booking, execution, and billing.
  • Analyze campaign performance, derive evidence-based recommendations, and continuously identify optimization and growth opportunities for clients.
  • Actively maintain and develop client relationships, working closely with planning teams, technology providers, other business units within OMG, and client contacts as needed.
  • Translate complex programmatic topics into clear recommendations and present them in client meetings, workshops, and pitches.
  • Advise clients on developments and future topics including dynamic creative optimization, supply path optimization, cookieless advertising, identity solutions, and emerging technology; explore artificial intelligence and apply innovative AI solutions to projects.
  • Contribute expertise to the team, support less experienced colleagues, and help develop processes, products, and quality standards.

Desired Qualifications

  • Experience with IO-based campaigns and booking processes is desirable.

About the Company

Omnicom Media Group

Global media network: strategy, buying, analytics

Omnicom Media Group (OMG) is a global media network that provides end-to-end marketing and communications services. It plans, buys, and analyzes media space and creates content, coordinating across a wide network of agencies to tailor campaigns for clients in many industries. OMG earns fees and commissions from these services, and it uses data analytics and creative development to drive campaigns at a large, global scale. What sets OMG apart is its combination of a broad, multinational agency network, an integrated service model (strategy, media planning and buying, data analytics, and creative work), and a diverse talent pool that helps craft targeted campaigns. The company’s goal is to deliver measurable results for clients by efficiently managing large-scale campaigns through its global infrastructure and specialist capabilities.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1998

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