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Publicis Groupe

Runs advertising and digital transformation services

Content Media Integrator

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeHeredia Province, Heredia, Costa RicaNo salary listedIn-person

About the Job

Requirements

  • A completed or in-progress university education in Marketing, Advertising, Communications, Business Administration, or a related area.
  • At least 2 years of experience operating paid media campaigns, including implementation and optimization.
  • Practical experience with Google Ads, Meta, TikTok, and DV360.
  • Operational knowledge of Google Ads for Search, Performance Max, Display, and YouTube campaigns.
  • Operational knowledge of Meta and TikTok campaign structures, audiences, ads, and placements.
  • Knowledge of pacing and investment control to track and adjust spend against objectives.
  • Knowledge of campaign quality assurance during builds and after launch.

Responsibilities

  • Implement paid media campaigns from the beginning, including structure, settings, uploads, and publication, following established guidelines.
  • Perform campaign quality assurance by reviewing configuration, links, consistency, taxonomy, policies, and available tracking during build and after launch.
  • Regularly monitor performance and optimize operational levers, including keywords and negative keywords, ads and assets, audiences and targeting, bids, and budgets.
  • Manage pacing to align spend with period objectives, prevent under- or overspending, and raise alerts when deviations occur.
  • Design and execute A/B tests for creative, copy, targeting, and ad variants, and document learnings for ongoing iteration.
  • Create and maintain performance reports in Excel or Sheets using tables, pivot tables, and charts, and translate results into actionable findings for the team.
  • Maintain organized documentation of changes, incidents, and relevant configurations for account hygiene and traceability.
  • Collaborate with planning teams to request assets and provide performance-based feedback on what is working and what to iterate.

Desired Qualifications

  • Exposure to demand-side platforms (DSPs) as a cross-platform complement.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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