Los Angeles, CA, USA+1 moreMore locations: Sumner, WA, USA
RemoteHybrid in Sumner, WA; remote in Los Angeles, CA, with travel to HQ and other locations for social activations.
Social MediaSocial Media Strategy & Management, Social Content Creation
About the job
Requirements
Strong editorial judgment and a clear sense of what makes people stop, watch, and share.
Hands-on production skills in CapCut, Premiere, or similar tools.
Sharp writing for hooks, captions, and scripts.
Ability to operate in a fast-paced, high-growth environment with an entrepreneurial mindset.
Excellent communication and presentation skills, including leading meetings with senior leaders.
Comfortable on camera, or able to make others comfortable on camera.
Knowledge of culture and trends, with judgment to know when a trend does not fit the brand.
Flexibility for occasional evening and weekend work for activations and live moments.
3–5 years of experience running social for a consumer brand, media company, or creator.
A portfolio of short-form content created or led that people shared.
Experience directing freelancers, creators, or production partners.
Fluency in platform analytics and ability to translate data into actionable insights.
Working knowledge of how paid and organic social work together.
Ability to thrive in ambiguity and operate with a high level of ownership.
Responsibilities
Own the brand’s organic social presence across Instagram and TikTok as primary platforms, plus YouTube and LinkedIn, with a point of view on emerging platforms.
Develop and run recurring content franchises that give people a reason to follow, from how the food is made to the people behind it.
Concept, script, shoot, and edit short-form video, phone-first and at platform speed.
Direct freelance production partners and oversee Stories and community management, including comments, direct messages, and user-generated content.
Partner with the creator and influencer lead to bring creators into content and decide what earns a place in the feed.
Concept and run social-first activations and small-scale events that create content and drive culture around the brand, and lead social coverage of larger brand and partnership events.
Coach team members on camera and build a recurring cast the audience recognizes.
Partner with brand, sales, innovation, and partnerships teams so social reflects what is happening at the company, routing launch and retail news to the right channel.
Measure shares, non-follower reach, watch-through, and follows, and run a weekly test-and-learn rhythm.
Lead regular performance reviews with leadership and bring clear recommendations.
Desired Qualifications
Experience planning activations or events.
Experience in consumer packaged goods, food and beverage, quick-service restaurants, beauty, direct-to-consumer, or a high-growth startup is preferred.
Familiarity with Chinese and Chinese-American food culture.
About MiLa
MìLà is a Chinese food company. Our teams work tirelessly to enhance delicious products that we all enjoy at home! While MìLà is a Chinese food brand, it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.
Our mission is to build something that feels authentically and uniquely true to our roots as a Chinese-American-founded brand. Something we can own, but that’s also meant to be shared. One of the things we love about Chinese food is that it’s traditionally served family-style—shared with everyone gathered at the table. MìLà is a Chinese food brand, but it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.
(This role is either hybrid in Sumner, WA, or remote in Los Angeles, CA, with travel to HQ and other locations for social activations)
As Social Media Manager at MìLà, you will own how our brand shows up on social and make @eat.mila an account people choose to follow. You will sit at the intersection of content, community, and culture—bringing together storytelling, hands-on production, and performance data to build a food media personality, not a content calendar.
This is a high-ownership role reporting to our CMO. You will build and run recurring content franchises, shoot and edit short-form video, direct a small bench of freelance partners, and lead regular reviews with leadership. You should be comfortable moving at the speed of the platforms, balancing creative instinct with strong analytical rigor.
This is an exciting opportunity to work directly with our founders and our roster of celebrity and influencer partners.
Duties/Responsibilities
Own MìLà’s organic social presence across Instagram and TikTok as primary platforms, plus YouTube and LinkedIn, with a point of view on emerging platforms
Develop and run recurring content franchises that give people a reason to follow, from how our food is made to the people behind it
Concept, script, shoot, and edit short-form video, phone-first and at platform speed
Direct freelance production partners and oversee Stories and community management, including comments, DMs, and UGC
Partner with our creator and influencer lead to bring creators into our content and decide what earns a place in the feed
Concept and run social-first activations and small-scale events that create content and drive culture around MìLà, and lead social coverage of larger brand and partnership events
Coach MìLà team members on camera and build a recurring cast our audience recognizes
Partner with brand, sales, innovation, and partnerships teams so social reflects what’s happening at MìLà, routing launch and retail news to the right channel
Measure what matters—shares, non-follower reach, watch-through, and follows—and run a weekly test-and-learn rhythm
Lead regular performance reviews with leadership, bringing clear recommendations
Required Skills & Abilities
Strong editorial judgment and a clear sense of what makes people stop, watch, and share
Hands-on production skills in CapCut, Premiere, or similar tools
Sharp writing for hooks, captions, and scripts
Ability to operate in a fast-paced, high-growth environment with an entrepreneurial mindset
Excellent communication and presentation skills, including leading meetings with senior leaders
Comfortable on camera, or great at making others comfortable on camera
On top of culture and trends, with the judgment to know when one doesn’t fit MìLà
Flexibility for occasional evening and weekend work for activations and live moments
Education & Experience
3–5 years of experience running social for a consumer brand, media company, or creator (CPG, food & beverage, QSR, beauty, DTC, or high-growth startup preferred)
A portfolio of short-form content you created or led that people actually shared
Experience directing freelancers, creators, or production partners
Experience planning activations or events a plus
Fluency in platform analytics and the ability to translate data into actionable insights
Working knowledge of how paid and organic social work together
Genuine obsession with food; familiarity with Chinese and Chinese-American food culture a plus
Ability to thrive in ambiguity and operate with a high level of ownership
Compensation
Base salary of $92k–$100k (DOE) for the greater Seattle area (hybrid in Sumner, WA)
Base salary of $92k–$110k (DOE) for Los Angeles, CA (remote)
Why Should You Join Us?
Comprehensive health coverage including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums
Optional Extra Protection for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability
Invest in your Future - 401(k) plan to help with your long-term financial security