TikTok

Short-form video platform with ads

Gadget & Technology Creator Lead - E-Commerce

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

A Bachelor's degree or higher is required.
English and Thai proficiency are required.
At least 5 years of KOL, top creator, or celebrity management experience, including experience in social media, talent management, or multi-channel network (MCN) contexts.
Understanding of the KOL and media landscape in Thailand, with demonstrated success cultivating established and emerging creators.

Responsibilities

Source, recruit, and manage creators in the fashion category across platforms.
Build strong relationships with creators and brands to support long-term collaboration.
Match creators with suitable product categories and campaigns based on performance, audience, and content style.
Grow creator communities and identify each creator community's brand persona.
Collaborate with cross-functional stakeholders to achieve greater impact on the platform.
Plan partnership models that benefit creators and the platform.
Support TikTok creators' growth toward performance goals, continuously improve livestream and short-video content, and maximize business and monetization growth.
Collaborate with marketing, category, and performance teams to brief creators and execute campaigns.
Monitor and analyze creator performance metrics, including click-through rate, gross merchandise value, return on advertising spend, engagement, and join rate, to optimize campaigns.
Roll out genre campaigns end to end, including timeline management and task allocation.
Ensure content aligns with campaign objectives, brand tone, and platform best practices.
Guide creators on storytelling, formats, hooks, and trends for Gadget & Technology audiences.
Provide insights and recommendations to improve creator strategies and product-market fit.

Desired Qualifications

Outstanding communication, presentation, and problem-solving skills, with an interest in communicating with users and providing daily user-driven support.
Strong planning skills for online and offline campaigns, creativity, and brainstorming ability.
Enthusiasm, responsibility, a results-driven approach, efficiency, and the ability to work under pressure.
E-commerce background.

Responsibilities

- Creator Management: - Source, recruit, and manage creators in the fashion category across platforms - Build strong relationships with creators and brand to support long-term collaboration - Match creators with suitable product categories and campaigns based on performance, audience, and content style - Grow creator's community and identify creator community's brand persona. - Actively work and collaborate together with the cross-functional stakeholders to achieve greater impact on the platform. - Plan strategically and analyze deeper partnership models beneficial for creators and platform - Maintain and cultivate the growth of TikTok creator towards performance goals, continues improvement of content for both live streaming and short video, maximizing the business as well as monetization growth. - Campaign Execution & Market Insight: - Collaborate with cross functional team teams (marketing, category, and performance) to brief creators and execute high-impact campaigns. - Monitor and analyze creator performance metrics (CTR, GMV, ROAS, engagement,Join rate) to optimize campaigns - Role out Genre campaign from end to end. Including timeline management and task allocation. - Ensure content aligns with campaign objectives, brand tone, and platform best practices - Guide creators on storytelling, formats, hooks, and trends specific to Gadget & Technology audiences - Provide insights and recommendations to improve creator strategies and product-market fit.

Qualifications

Minimum Qualifications: - Minimum Bachelor's Degree or above - English proficiency and Thai language proficiency - 5 years+ of KOL/Top Creator/Celeb Management experience, which scope includes but not only limited to Social Media, Talent Management, and MCN. - Understand KOL and the media landscape in Thailand, exceptionally skilled at cultivating mature as well as up and rising creators KOLs, with proven successful case(s). Preferred Qualifications: - Outstanding communication skills, presentation and problem-solving, enjoy communication with users and deliver daily support with strong user-driven mindset; - Strong planning skills for online & offline campaigns, creative and good at brain-storming; - Be enthusiastic, responsible, result-driven and efficient, can work under pressure; - E-commerce background is a plus.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size: 10,001+
Company stage: Grant
Total funding: $740K
Headquarters: Santa Monica, CA
Founded: 2016

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