Full-Time

Content Marketing Manager

Confirmed live in the last 24 hours

Color

Color

501-1,000 employees

Provides genetic testing and health screenings

Healthcare

Senior

Remote in USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
SEO
Data Analysis

You match the following Color's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of experience in content creation, social media management, and content strategy with a portfolio showcasing a mix of social, digital, and long-form content.
  • Excellent written and verbal communication skills, with proven success in managing content calendars, timelines, and deadlines.
  • A collaborative mindset and flexibility to adapt to changing priorities, with strong problem-solving skills and the ability to manage multiple projects simultaneously.
Responsibilities
  • Get tuned into the Color brand story and stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content.
  • Proactively connect with stakeholders in marketing, communications, and medical affairs to drive content projects to completion, managing all stages from ideation to creation, revision, approvals, publication, and promotion.
  • Contribute to ideation on new content for thought-leadership and demand programs, including blogs, case studies, reports, and guides, keeping messaging fresh and relevant.
  • Amplify content across social media to broaden the reach and impact of the content you’re producing, ensuring alignment with broader demand and brand goals.
  • Collaborate with the communications team on executive blog posts, bylines, and op-eds to further amplify Color’s thought leadership and reinforce a cohesive brand voice.
  • Support and execute webinar content by collaborating with subject matter experts to develop compelling, relevant webinar material that resonates with target audiences.
  • Act as a strategic content partner on cross-functional programs, working directly with activation and promotion teams to define objectives, set key performance indicators, align on handoff expectations, and meet deadlines.
  • Initiate, own, and manage thought leadership programs end-to-end, with deep collaboration and enthusiastic partnership across the company to bring forward Color’s unique point of view.
  • Strategically use SEO tools and data insights to guide content decisions, identify content gaps, and ensure alignment with search trends that can improve content visibility and drive demand.
  • Develop and maintain a reporting cadence to measure the performance of content across platforms, making data-driven recommendations to optimize future content initiatives.
  • Maintain the integrity of our brand narrative through consistent voice, style, and tone in all writing and editing.
Desired Qualifications
  • Experience managing content for healthcare, digital health benefits, health tech, health-adjacent organizations or benefits decision makers is preferred.
  • Proven experience in working across marketing and communications functions to support executive content needs, including op-eds, bylines, and thought-leadership blog posts.

Color offers genetic testing and health screening services to individuals, healthcare providers, and employers, focusing on preventive healthcare. Their products include various genetic tests, such as COVID-19 testing, which can be purchased directly or through healthcare providers. Color differentiates itself by partnering with employers to create personalized health programs that enhance workplace wellness. The company's goal is to make healthcare more accessible while ensuring the security and privacy of personal health information.

Company Stage

Series E

Total Funding

$441.6M

Headquarters

Burlingame, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-12%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven cancer screening enhances early detection and treatment outcomes.
  • Partnership with ACS improves access to cancer screening in underserved communities.
  • AI copilots streamline treatment plans, reducing diagnosis-to-treatment time.

What critics are saying

  • AI solutions may face data privacy and security challenges.
  • Technological challenges could delay AI-driven cancer care deployment.
  • AI reliance might undermine human expertise, risking errors if systems fail.

What makes Color unique

  • Color offers comprehensive healthcare delivery from genomics to COVID-19 testing.
  • Partnerships with ACS and OpenAI enhance cancer screening and treatment capabilities.
  • Focus on preventive healthcare through genetic insights sets Color apart.

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Benefits

Competitive salary

Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.

401(k) match

Monthly lunch, phone, and wifi stipend for remote employees

Generous vacation policy, paid holidays and company-wide recharge days

Monthly stipend to spend on your well being

Equal paid parental leave for birthing and non-birthing parents

Four complementary clinical-grade genetic testing kits for you and your family