Influencer Account Director

Influencer Account Director | Influential UK, Publicis Groupe

What you'll be doing:

• Lead integrated social and influencer strategies, from annual planning and audience segmentation to creator roles, channel architecture and measurement.
• Turn client challenges, brand objectives and consumer needs into focused strategic briefs, creative territories and activation principles.
• Identify meaningful opportunities through audience, cultural, category, competitor, platform and creator insight.
• Define how creators can support the full customer journey, including awareness, education, advocacy, trial, community, conversion and retention.
• Guide senior client conversations, presentations and workshops, making complex strategic thinking clear, persuasive and actionable.
• Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches across multiple brands.
• Partner with creative, analytics and activation teams to improve creator selection, paid amplification, reporting, optimisation and future recommendations.

Skills we're looking for:

• Strong experience leading influencer or creator programmes, at Account Director level or in a role with comparable responsibility, whether gained in an agency or brand environment.
• Confidence building senior client partnerships and managing complex accounts involving multiple brands, markets or workstreams.
• A thorough understanding of influencer activation, from creator discovery and briefing through contracting, content approval, disclosure, usage, paid amplification and reporting.
• People leadership and operational capability, with experience supporting others' development, allocating resources and delivering work against agreed scope, budgets and timelines.
• Strategic thinking grounded in audience insight, with the ability to translate business objectives, platform behaviours and cultural understanding into practical creator recommendations.
• A strong understanding of creator culture and social platforms, including how paid and organic activity can work together to support brand and business objectives.
• Relevant consumer-category experience is welcome, particularly across beauty, personal care, wellbeing or health. Experience with regulated or semi-regulated creator work is useful, but we encourage applications from people with transferable experience.