About Replit
Replit is on a mission to onboard the next billion software creators and AI has only accelerated things.  It’s the evolution of no code/low code: AI native coders.  30 million people have signed up to build applications, internal tools, and workflows on Replit - many of them with zero coding experience. Join the biggest change in technology since the arrival of the personal computer. Join us and help build software faster. 

-This is a full-time hybrid role - 3 Days a week in the office M,W,F | Located in Foster City, CA-

About the role: 
We are seeking a highly motivated and metrics-oriented Growth Marketing Director to join our dynamic team at Replit. The seniority level of the position could vary depending on the candidate’s experience. The ideal candidate will be responsible for driving quantifiable results and maximizing ROI through strategic content and SEO initiatives. This role requires a hands-on approach to improving our website content, developing an effective SEO strategy, and scaling persona-based guides to enhance our online presence. 

As a founding member of marketing, this individual would have the opportunity to drive the roadmap and influence the direction of our marketing organization, as well as significant potential for growth.

You will be responsible for…

• Co-creation with the executive team of the overall digital marketing strategy

• Content Optimization: Create, curate, and optimize high-quality content for our website, ensuring it aligns with our target personas and drives engagement.

• Performance Analysis: Utilize analytics tools to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and report on ROI.

• Persona-Based Guides: Develop and scale persona-based guides that speak to our “citizen developer” target audience, addressing their specific needs and interests.,

• Collaboration: Work closely with cross-functional teams, including product, design, and engineering, to ensure marketing efforts align with company goals and product updates.

• Continuous Improvement: Stay updated with the latest digital marketing trends and technologies, implementing best practices to continually enhance our marketing strategies.

• SEO Strategy Development: Formulate and execute a comprehensive SEO strategy to increase organic search traffic and improve search engine rankings.

• Tool optimization and/or selection: Ensure that marketing tools are optimized and explore new tools as the business calls for it.

Required skills and experience:

• 6+ years of experience in digital marketing at tech companies, with a strong focus on SEO and content strategy.

• Experience in B2B and product-led growth.

• Analytical Skills: Proven ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance.

• Technical Knowledge: Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems (e.g. Sanity).

• Results-Driven: Demonstrated track record of achieving quantifiable results and maximizing ROI.

• Communication Skills: Excellent written and verbal communication skills, with experience managing both external stakeholders and executive teams.

• Content Creation: Experience in content marketing with the ability to create compelling content that resonates with target audiences.

• Collaboration: Strong interpersonal skills and the ability to work effectively in a team-oriented environment.

Bonus Points:

• You have worked at a high growth startup, especially in the developer tools or low code / no code space

• Experience using or knowledge of data tools such as Hex, Amplitude, Hashboard

• You know how to or have some experience coding

Full-Time Employee Benefits Include:

🧑‍💻 Flexible Work Hours

💰 Competitive Salary & Equity

🖥 Home Office Set-Up Stipend

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

📱 Monthly Expenses Stipend 

🚼 Paid Parental, Medical, Caregiver Leave

🏝 Flexible Time Off (FTO) + Holidays

🚀 Annual company/team offsites (4/year)

Want to learn more about what we are up to?

• Replit Dev Day 2024

• Replit Teams

• AI Code Repair

• Replit Blog

• Amjad TED Talk

Interviewing + Culture at Replit 

• Life at Replit 

• Operating Principles

• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

The overall market range of base compensation for roles in this area of Replit is typically $170,000 - $210,000. Compensation offered will be determined by additional factors such as location and experience.

-This is a full-time hybrid role - 3 Days a week in the office M,W,F | Located in Foster City, CA-