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Red Bull

Manufactures and markets energy drinks

Student Marketeer Intern

Marketing Generalist & ManagementConfirmed live in the last 24 hours
InternshipMarburg, GermanyNo salary listedIn-person

About the Job

Requirements

  • Be enrolled at a university or college.
  • Have spoken and written German and English proficiency.
  • Have communication skills.
  • Be actively involved in student life and have in-depth knowledge of the university, city, and region, including lesser-known locations.
  • Demonstrate creativity, entrepreneurial spirit, responsibility, and initiative.
  • Be able to combine part-time work with studies and ideally be available occasionally in the evenings and on weekends.
  • Have a strong interest in learning and applying knowledge, especially in marketing, negotiation, and sales.
  • Be well connected with influential groups and people on campus.
  • Have enthusiasm for the Red Bull brand and product.
  • Hold a valid driver's license.

Responsibilities

  • Represent the brand through daily interactions with consumers and customers.
  • Grow the customer base by offering products, conducting consumer sampling to increase brand awareness, and answering consumer questions.
  • Develop and implement a tailored campus plan to engage students and bring the brand to life on campus.
  • Build and maintain relationships with important people in the region.
  • Promote brand loyalty by creating authentic content on social media accounts.
  • Support Red Bull and sponsored events to create a memorable consumer brand experience.
  • Plan and report activities promptly and in detail through the designated online platform.
  • Provide regional insights, trends, and opportunities to support development of the Red Bull media business.
  • Build relationships with regional sales representatives and support Red Bull product availability and visibility in the sales market.
  • Work with sales to create new distribution points on the university campus and beyond.
  • Use relevant World of Red Bull resources to maintain customer awareness of Red Bull.
  • Ensure defined in-store standards are implemented.

Desired Qualifications

  • Occasional evening and weekend availability.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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