Strategy & Transformation Consultant - Lifestyle & Consumer Goods

Job Description

Shape the future of Luxury, FMCG & Retail industries. 

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across corporate strategy, product, marketing, commerce and operations – all of it underpinned by cutting-edge digital, data & AI capabilities. 

This is a multi-tool role where business curiosity and strategic thinking allied with technology innovation bring the transformation to life. Your focus is not limited to one function — instead, you will help clients connect the dots across departments and deliver lasting impact. 

You will: 

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operating model redesign and digital transformation
• Conduct qualitative and quantitative analyses to bring actionable insights to clients 
• Contribute to project framing, client interviews, benchmarking, and the co-creation and delivery of our recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics — brand strategy, innovation, customer journeys, category growth plans, new distribution models, and more — always tailored to what drives value for the client. 

Qualifications

You have the following qualifications:

• 1-3 years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company. Those with less experience may be considered for a more junior position
• Experience working with or supporting clients in the FMCG, luxury retail, and/or hospitality sectors, with an understanding of customer behavior, brand positioning, and commercial operations within these industrie
• Strong analytical skills and a good sense of prioritization 
• A fast learner who thrives on diverse challenges and changing environments 
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently
• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects
• Fluency in English and Cantonese is a must. Business proficiency in any other Asian language would be highly advantageous
• Ideally exposure to CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot, Adobe Campaign, or similar), with an understanding of customer lifecycle management, loyalty programs, and customer engagement strategies
• Experience in CRM implementation, customer segmentation, loyalty program optimization, or customer experience (CX) initiatives would be an advantage.

Additional Information

This Role Is Right for You If You Like To

• Work on high-impact AI and Generative AI projects across different industries.
• Be client-facing and operate with autonomy in a consulting environment.
• Build practical AI solutions that move beyond proof-of-concept into real production use.
• Collaborate with diverse teams across data science, software engineering, cloud, product, and business consulting.
• Mentor engineers and contribute to the growth of a high-performing AI team.
• Stay close to emerging AI technologies while focusing on business outcomes and delivery excellenceGrow your career in a fast-moving, international, performance-driven consulting environment.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.