Senior Manager - Product & Brand Marketing, Aeh

Senior Manager, Product & Brand Marketing, AEH

Summary

The Senior Manager, Product & Brand Marketing, is responsible for leading the strategic direction, execution, and performance of product and brand marketing across the Access and Egress Hardware Group portfolio of commercial door hardware and security brands.  Reporting to the VP, Growth Initiatives, AEH, this role drives product launches, brand growth, customer engagement, demand generation, and marketing effectiveness while ensuring alignment with overall business objectives. The position leads Brand Managers and shared marketing resources, partnering closely with Product Management, Sales, Business Development, and executive leadership to accelerate growth and strengthen market position.

Duties and Responsibilities

• Develop and execute comprehensive product and brand marketing strategies that support revenue growth, market share expansion, and business objectives.
• Lead marketing activities across multiple brands, ensuring a consistent market presence, brand positioning, and customer experience.
• Direct and support the development and execution of new product launches, product updates, lifecycle marketing initiatives, and commercialization plans.
• Partner with Product Management and Sales leadership to develop go-to-market strategies, value propositions, sales enablement tools, and customer engagement programs.
• Conduct market, customer, and competitive analysis to identify growth opportunities and inform strategic business decisions.
• Lead the planning and execution of integrated marketing campaigns across digital, social media, content marketing, email, trade shows, public relations, and other marketing channels.
• Drive awareness, demand generation, lead development, and customer retention initiatives that contribute to business growth.
• Manage and develop a team of Brand Managers and shared marketing resources, providing leadership, coaching, performance management, and professional development.
• Establish priorities and allocate marketing resources effectively across brands, product lines, and strategic initiatives.
• Oversee the development of marketing communications, product content, collateral, presentations, case studies, videos, website content, and other customer-facing materials.
• Collaborate with internal stakeholders and external agencies to ensure successful execution of marketing programs and initiatives.
• Develop, manage, and monitor marketing budgets, ensuring effective utilization of resources and return on investment.
• Measure and report marketing performance through key metrics, analytics, and insights, implementing continuous improvement initiatives where needed.
• Represent the organization at industry events, customer meetings, trade shows, and other business functions.
• Perform other duties and projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing experience in product marketing, brand management, or commercial marketing roles.
• 5+ years of leadership experience managing marketing professionals and cross-functional teams.
• Demonstrated success developing and executing product launch and growth strategies.
• Strong understanding of brand management, product marketing, customer lifecycle marketing, and demand generation.
• Experience partnering with sales organizations and supporting channel-based businesses.
• Excellent leadership, communication, presentation, project management, and analytical skills.
• Strong business acumen with the ability to link marketing initiatives to business outcomes.
• Experience managing budgets, agencies, and multiple concurrent priorities.
• Proficiency in Microsoft Office and marketing technology platforms.
• Experience within manufacturing, building products, architectural hardware, security, or access control industries preferred.

This position will be performed onsite Monday through Friday at our New Haven or Berlin, CT office.

The annual salary for this role is $133,000 to $160,000

The final pay rate offered to the successful candidate will depend on experience, skill level, and other qualifications for the role.  Benefits and additional compensation offered for this position are:

• Paid time off, including sick and vacation days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Health and flexible savings accounts subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Eligibility for a discretionary bonus
• Supplemental life insurance
• Short-term and long-term disability benefits
• Employee discounts

All benefits and additional compensation are governed by applicable Company policies and plans as they currently exist and may be amended in the future.

We are an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.