Marketing & Brand Generalist

We are looking for a Marketing & Brand Specialist to join our Trade Marketing team and support the growth of our OUTDOOR and BLACK+DECKER brands. This is a great opportunity for a proactive, commercially minded, and detail-oriented professional who enjoys working across marketing, sales, brand activation, and market analysis.

What you'll do

·       Support the execution of promotional strategies and both short- and long-term marketing plans across the OUTDOOR and BLACK+DECKER categories.

·       Work closely with Sales Specialists and Key Account Managers to drive business growth through price/volume actions, white space analysis, and commercial initiatives aligned with European Product Management.

·       Assist in the development and implementation of promotions, new product launches, in-store concepts, and display solutions.

·       Coordinate the creation, development, and implementation of price lists.

·       Support the organization of events, trade fairs, catalogues, and FOC merchandise activities.

·       Contribute to the creation and execution of local sell-out activities in close cooperation with local Sales Teams.

·       Manage the translation and adaptation of marketing materials, working closely with external translation agencies where needed.

·       Collaborate with the Brand Team, Regional Product Team, and Central European marketing team members to ensure alignment and effective execution of marketing initiatives.

·       Measure and report on the performance of marketing campaigns, providing insights and evaluating results against defined objectives.

·       Monitor competitor activities and conduct market analysis to identify trends, opportunities, and areas for growth.

·       Analyze the market landscape to identify new channels, customers, and business partners.

·       Prepare, edit, translate, and format documents, reports, and presentations, ensuring they are accurate, clear, and professionally presented.

·       Work extensively in Excel and support data-driven decision-making through strong reporting and analytical capabilities.

·       Create and manage requests for data input in internal systems such as SAP, Ariba, Metastorm, and Salesforce.

·       Maintain databases and spreadsheets, ensuring a high level of data accuracy, integrity, and confidentiality.

·       Support a range of administrative and operational tasks, including system updates, pricing setup, and other day-to-day coordination activities.

What We’re Looking For

·       A professional with strong interest in trade marketing, brand support, and commercial execution

·       Excellent organizational skills and attention to detail

·       Strong analytical mindset with the ability to turn data into actionable insights

·       Confidence in working cross-functionally with sales, marketing, and regional teams

·       Very good command of Excel and experience working with internal systems and databases

·       Strong communication skills, including the ability to prepare, adapt, and translate materials

·       A proactive, hands-on approach and the ability to manage multiple priorities in a dynamic environment

Why Join Us

·       Opportunity to work with well-known brands such as OUTDOOR and BLACK+DECKER

·       A broad and dynamic role combining marketing, sales support, analytics, and brand activation

·       Close collaboration with local and regional teams

·       A chance to make a visible impact on commercial growth and brand development

If you are looking for a role where you can combine marketing creativity, commercial thinking, and analytical skills, we would love to hear from you.


Salary Range: zł71 000,00 - zł105 800,00


• This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.​
• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​
• Please note that salary is only one component of total rewards at Stanley Black & Decker.​
• The successful candidate may be eligible for annual merit increases”​
• The salary range and associated pay elements are established inline with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements​.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)