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Full-Time

Ad Operations Associate

Posted on 6/6/2024

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution platform

Consumer Goods
Entertainment

Compensation Overview

$74k - $111kAnnually

+ Health Insurance + Equity Awards + Life Insurance + Disability Benefits + Parental Leave + Wellness Benefits + Paid Time Off

Mid

New York, NY, USA

This role is based in our Boston, New York, or Santa Monica office.

Category
Quality Control & Compliance
Operations & Logistics
Required Skills
Communications
Management
Salesforce
Requirements
  • 2-3 years of experience in digital ad operations or QA at a publisher, an ad tech company, ad agency, or ad network
  • Experience with GAM and digital ad serving tools for video and display
  • Experience in display and video advertising with a premium publisher or agency
  • Expert organization, attention to details and time management skills
  • Familiarity with Salesforce
  • Inquisitive, proactive, and process-oriented person with experience adhering to processes and standards
  • Ambitious self-starter who enjoys a good challenge and continuous learning
  • Understanding of digital advertising campaign management including strategies, tactics, execution (ad serving and pixels) and reporting
  • Ability to use analytical and technical skills to troubleshoot setup and delivery challenges
  • Creative problem solver and ability to work effectively in an emerging technology company
Responsibilities
  • Use 3rd party tools to ensure creatives running in our ad servers are in compliance with our ad specifications
  • Steward discussion with Client Services and Brand Activation Managers to ensure a seamless campaign launch
  • Accountable for the management and QA of high profile and time-sensitive campaign launches
  • Build and launch custom ad experiences using proprietary toolsets and technical systems
  • Effectively act as a liaison between Brand Activation Managers, Client Services, Product, Engineering, and Technical Operations teams using clear and consistent communication
  • Consults with Product Managers, and Engineering teams to determine technical feasibility of new campaign launch tactics
  • Contribute ideas on how enhancements to our proprietary systems and tools can benefit productivity and effectiveness
  • Proactively identify situations in which technical issues need to be escalated for investigation and take initiative to do so

Roku provides a range of products and services in the streaming television market, primarily targeting consumers in the U.S. and Mexico. Their offerings include Roku-branded TVs, streaming players, audio equipment, and a Smart Home system, all powered by a specialized operating system that enhances the home theater experience. Roku also creates original content through its Roku Originals brand, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. Unlike many competitors, Roku's business model combines hardware sales with advertising revenue and content distribution, allowing them to generate income from both product sales and ad-supported streaming services. The company's goal is to deliver an accessible and enjoyable streaming experience for users while expanding their content offerings.

Company Stage

Series F

Total Funding

$298.2M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

2%

1 year growth

12%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from firms like Kessler Investment Group and Vestmark Advisory Solutions indicate strong market confidence in Roku's growth potential.
  • The launch of the NBA FAST channel and the partnership with WWE for exclusive content can attract a broader audience and increase user engagement.
  • Roku's proactive security measures, including two-factor authentication, enhance user trust and platform reliability.

What critics are saying

  • The recent data breaches affecting nearly 600,000 accounts could damage Roku's reputation and erode user trust.
  • The competitive landscape of streaming services is intense, with giants like Amazon and Netflix potentially overshadowing Roku's market share.

What makes Roku unique

  • Roku's integration with The Trade Desk offers advertisers a unique biddable private marketplace, setting it apart from other streaming platforms.
  • The partnership with Kroger for a shopper data program enhances the precision and measurability of online TV advertising, a feature not commonly found in competitors.
  • Roku's development of Pro Series 4K TVs with Dolby Atmos speakers and mini LED backlighting showcases its commitment to high-quality hardware innovation.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE