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Full-Time

Sales Director

Updated on 9/5/2024

Cordial

Cordial

201-500 employees

Marketing platform for personalized messaging automation

Data & Analytics
Robotics & Automation
Consulting
Industrial & Manufacturing
Consumer Software
Enterprise Software
AI & Machine Learning

Compensation Overview

$140k - $160kAnnually

+ Equity + Bonus

Senior, Expert

Remote in USA

Category
Field Sales
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Requirements
  • 8+ years of experience selling complex SaaS solutions in an Account Executive capacity.
  • Strong network with Digital/Ecommerce VPs, CMOs, CTOs, and Product and Customer Experience executives.
  • A marketer at heart, with experience selling to—or better yet, working as—a marketer. You excel at storytelling and speaking the language of B2C marketers, retailers, and media publishers.
  • A self-starter with a passion for generating your own opportunities.
  • You believe in selling value through the product and enjoy collaborating with IT.
  • A stable career history with at least 2+ years in each role and a consistent track record of top performance.
  • Embody Cordial’s core sales values: Integrity, Discipline, Ingenuity, Intelligence, Curiosity, Passion, and excellent written and verbal communication (because words matter).
  • Thrive in a fast-paced, growing company where self-starters help improve all facets of the business. "That’s not my job" isn’t in your vocabulary.
  • Intellectually curious, with a proven ability to adapt and learn new technology.
  • Lead by example, with a hands-on mentality, low ego, and extreme ownership approach to building a great company and team.
Responsibilities
  • Self-source and qualify opportunities within a vertical and semi-regional focus on Enterprise. Targets across B2C industries such as retail, digital publishing, gaming, travel, and hospitality.
  • Be a hunter in this role, leveraging marketing support for inbound and event-generated leads, while Client Success teams manage post-sale account growth.
  • Build and maintain a strong pipeline of viable opportunities, accurately forecasting across marketing, IT, and leadership functions within target accounts.
  • Consistently exceed quarterly and annual revenue targets with a consultative or challenger sales approach.
  • Master your product. While relationships matter, you thrive on selling value through the technical components of a platform, which sets you apart as a sales professional.
  • Coordinate resources across departments, including Sales Engineering, Product, Engineering, Marketing, and Leadership, to close deals effectively.

Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to their customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has been shown to significantly boost customer engagement and revenue. The company operates on a subscription model, charging brands for access to its platform, and it integrates smoothly with existing business tools, enhancing user convenience. A study indicated that brands using Cordial can expect substantial benefits, including a payback period of less than six months, highlighting the platform's effectiveness in the competitive digital marketing landscape.

Company Stage

Series C

Total Funding

$73.2M

Headquarters

San Diego, California

Founded

2014

Growth & Insights
Headcount

6 month growth

4%

1 year growth

22%

2 year growth

63%
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Simplify's Take

What believers are saying

  • Cordial's rapid innovation and AI-driven capabilities have led to significant revenue growth, as evidenced by its 225% revenue increase and recognition on the Deloitte Technology Fast 500.
  • The platform's ability to deliver a high return on investment, with a payback period of less than 6 months, makes it a valuable tool for brands looking to maximize their marketing efforts.
  • Cordial's strategic advisory board, composed of industry leaders, provides valuable insights that can drive further growth and innovation.

What critics are saying

  • The highly competitive digital marketing industry requires Cordial to continuously innovate to maintain its market position.
  • Integration of new AI features and capabilities may face adoption challenges, potentially slowing down the platform's effectiveness.

What makes Cordial unique

  • Cordial's platform uniquely unifies and activates limitless customer and business data instantly, setting it apart from competitors who struggle with data integration.
  • The company's focus on AI-driven personalization and predictive insights offers a more advanced and efficient marketing solution compared to traditional marketing platforms.
  • Cordial's seamless integration with existing business tools enhances convenience and efficiency, making it a more attractive option for brands.