Integrated Marketing Specialist - Industrial Segment

At Schneider Electric Canada, we are focused on driving profitable growth by translating segment and business priorities into integrated, customer-centric marketing programs. The Integrated Marketing Specialist will primarily support execution of the Industrial Segments marketing plan, with a focus on Mining, Minerals and Metals (MMM), heavy industries, and related industrial markets.

The role will also support offer launches from Industrial Automation business units, including drives, collaborative robots (cobots), EcoStruxure Automation Expert (EAE), and other priority offers. Working across segment marketing, business units, sales, agencies, and internal teams, this position will help turn plans into coordinated campaigns, events, and digital activations that build awareness, engagement, demand, and qualified pipeline.

Key Responsibilities

Industrial Segment Marketing Plan Execution

• Support the Industrial Segment Marketing Manager in executing integrated marketing programs for MMM, heavy industries, and other priority industrial markets. 
• Manage campaign delivery from planning and briefing through execution, reporting, and optimization. 
• Support account-based marketing, demand generation, customer communications, thought leadership, and always-on programs.

Offer Launches and Business Unit Activation

• Execute launch plans for Industrial Automation products, solutions, software, and strategic offers. 
• Develop marketing briefs, audience strategies, channel plans, and execution timelines. 
• Coordinate launch assets, communications, sales enablement, webinars, and follow-up activities.

Campaign, Content and Paid Media Activation

• Coordinate content creation, email marketing, web, social, webinars, paid media, and digital campaigns with agency and internal teams.
• Ensure marketing activities align with brand standards, messaging, and approval processes.
• Support campaign performance reviews and optimization recommendations.

Events and Customer Engagement

• Support the planning and execution of trade shows, customer events, webinars, executive engagements, and industry events. 
• Coordinate vendors, speakers, invitations, registration, onsite logistics, lead capture, and post-event follow-up. 
• Partner with Sales to drive audience engagement and lead follow-up activities.

Stakeholder & Agency Management

• Collaborate with Segment Marketing, Sales, Business Units, Digital Customer Experience, Brand, Communications, and external agencies. 
• Manage day-to-day agency coordination, ensuring clear briefs, timely feedback, and delivery against timelines and budgets. 
• Facilitate project meetings, track actions, and proactively drive programs forward.

Performance, Reporting and Optimization

• Monitor campaign and event performance against agreed KPIs and provide regular status updates. 
• Support reporting, dashboards, and post-campaign analysis. 
• Manage budgets, purchase orders, vendor costs, timelines, approvals, and project risks.

What you bring

• 5+ years of experience in integrated marketing, campaign management, product/segment marketing, events, or agency environments, preferably in B2B. 
• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• Experience executing integrated marketing campaigns across digital, events, email, social, web, and paid media channels. 
• Experience working with agencies, including briefing, creative development, approvals, and project coordination. 
• Strong project management skills, with the ability to manage multiple priorities, stakeholders, timelines, and budgets. 
• Excellent written and verbal communication skills. 
• Experience with marketing automation, CRM, analytics, or project management tools is an asset. 
• Knowledge of industrial markets, industrial automation, MMM, or related technologies is an asset. 
• French is an asset. 
• Proactive, collaborative, detail-oriented, and comfortable working in a fast-paced, matrixed environment.

What's in It for You?

• The opportunity to support high-priority industrial growth programs and offer launches across Canada.
• Exposure to Industrial Segments, Industrial Automation business units, Sales, senior stakeholders, and agency partners.
• A broad role combining integrated campaigns, paid media, events, digital activation, and project management.
• A collaborative, learning-oriented environment with opportunities to strengthen B2B, industrial, and integrated marketing experience.

We recognize that skills and competencies can be developed through a variety of experiences, both professional and personal. Even if you don’t meet every single requirement listed, we still encourage you to apply. Your unique background and perspective could be exactly what we’re looking for.

This job posting represents an active opportunity within our team. All applications are reviewed directly by our recruitment professionals, and no AI is used in the screening or selection process.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work.

Our Total Rewards is our way of saying: “We see you. We value you”. It’s more than just pay and benefits- it’s a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.

The expected pay range is CAD 91,200 - CAD 136,800 per year. This pay range includes base pay and short-term incentives. For Ontario applicants, this posting complies with provincial law which does not require disclosure of the pay range. Inquiries regarding the pay range can be directed to the recruiting / hiring manager.

Schneider Electric is there when it matters most to you

Our Total Rewards package outlines all the benefits and support you’ll enjoy as part of the Schneider Electric team*:

Care for yourself and your family. We ensure you feel secure with benefits that help you and your family thrive: insurance coverage for health, inclusive of medical, dental, vision, basic life, accident, and disability insurance; Wellness Wallet (reimbursement for medical / wellbeing expenses); telemedicine program; 13 paid holidays annually; up to 19 days paid time off in first year; paid family leaves; parental and care leave; Recharge Break (savings plan for a future paid leave of absence); employee assistant program with mental, family, and legal counselling and flexible work arrangements.

Invest and plan your future. We help you plan and invest for the future with competitive pay and programs: base salary; incentive plans; employee share ownership plan; retirement plan with employer pension match.

Grow your skills and career. We commit to helping you grow with ongoing performance and development conversations, Senior Talent Program, global career opportunities, access to our Schneider Career Hub for new positions, projects, and mentors, and learning platforms like Coursera to equip you with the skills for today and tomorrow.

Team up in the workplace. We encourage teaming up through project opportunities on the Schneider Career Hub, smart ways to collaborate, celebrating contributions via a recognition program (including service anniversary), sharing your voice in our engagement survey, and fostering an inclusive, caring workplace.

Support your community. We make a difference in your community with volunteer leave, programs through the Schneider Electric Foundation, and initiatives that support youth education.

*Participation and coverage levels for specific benefit programs are determined based on employment status (e.g., full-time, part-time, temporary, or fixed-term) and are subject to applicable plan terms, conditions, and eligibility waiting periods.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.