Head of Growth Marketing

Head of Growth Marketing

Location: San Francisco Bay Area - 3-5 days in office

About FullEnrich:

Every go-to-market motion runs on data, but no single provider has ever had complete coverage. We solve that problem: instead of relying on a single data source, we orchestrate 20+ premium providers around the world, automatically querying them and verifying data in real-time until we find the best available contact information. The result is industry-leading coverage and data quality, helping sales and GTM teams connect with the right people faster.

What started as a better way to find emails and phone numbers has grown into a broader vision: becoming the trusted GTM data infrastructure layer powering modern revenue teams and AI agents. Today, more than 6,000 customers, including companies like AWS, Deel, HubSpot, Clay, Intercom, Unify,and Artisan, trust us to power their prospecting and enrichment.

Founded in Paris and now headquartered in San Francisco, we're a team of 50+ people across the US, Europe, LATAM, and Israel, growing quickly and building with speed, ownership, and ambition. That's where you come in.

The Role:

You'll be joining as our Head of Growth Marketing, reporting directly to our CMO.

FullEnrich is growing rapidly, driven by a strong product-led growth motion and a successful creator program. As we enter our next stage of growth, we're looking for someone to build and own our growth marketing function, scaling the channels that already work while identifying new opportunities to reach and convert high-value customers.

You'll take ownership of our acquisition strategy and performance, from paid marketing and organic growth to website conversion and emerging AI-driven discovery channels. Working with a dedicated budget and qualified signup targets, you'll be responsible for building the forecasts, experiments, and processes needed to drive efficient, sustainable growth.

This is a hands-on, entrepreneurial role where you'll initially be both the strategist and the executor. You'll manage external agencies and contractors, run experiments, optimize performance, and build the foundations of a scalable growth function. As the business grows, you'll have the opportunity to shape the team, tools, and processes needed to support the next phase.

You'll work closely with our CMO, Product, Creator, and wider GTM teams, with significant autonomy to test new ideas, challenge existing approaches, and make a measurable impact on FullEnrich's growth.

What You'll Do:

Paid Acquisition & Performance Marketing

• Own and scale our paid acquisition strategy, growing annual investment toward $1M+ while maintaining efficient cost per qualified signup.

• Manage and optimize paid channels, budgets, creative testing, and agency partnerships, identifying opportunities to improve performance and scale.

• Develop AI-enabled creative production and experimentation processes to increase testing velocity and campaign effectiveness.

Organic Growth & AI Discovery

• Own our organic acquisition strategy across traditional search and emerging AI discovery platforms, including ChatGPT, Claude, Perplexity, and Gemini.

• Lead SEO and Generative Engine Optimization (GEO) initiatives, working with contractors to drive measurable growth in qualified organic signups.

• Identify and capitalize on changes in search behavior, AI-driven discovery, and emerging acquisition opportunities.

Website Conversion & Optimization

• Own website conversion performance across acquisition channels, ensuring visitors have clear, effective paths to signup.

• Build and manage a structured conversion rate optimization (CRO) program, using experimentation and performance data to improve conversion rates.

• Develop a scalable landing page framework that enables rapid testing and campaign execution across teams.

Growth Experimentation & New Channels

• Identify and test new acquisition channels and growth opportunities, prioritizing experiments based on potential impact, cost, and speed to validate.

• Run structured growth experiments with clear hypotheses, budgets, success criteria, and timelines for scaling or stopping initiatives.

• Leverage existing growth assets, including our creator program and product-led signup funnel, to identify opportunities for outsized returns.

Growth Strategy, Analytics & Team Development

• Own qualified signup targets, acquisition forecasts, and channel performance reporting, ensuring clear visibility into growth efficiency and ROI.

• Improve marketing attribution, measurement, and reporting to support data-driven investment decisions.

• Build the foundations of our growth marketing function, including processes, tools, resource planning, and future hiring as the business scales.

What Success Looks Like:

By 3 months

• You've built a clear understanding of our acquisition funnel, existing channels, customer segments, and growth opportunities, with reliable reporting on qualified signups and acquisition efficiency.

• You've taken ownership of paid acquisition, organic growth, and website conversion, establishing performance baselines and clear targets for each channel.

• You've launched initial CRO experiments and new channel tests, with early results informing where to invest and what to stop.

• You've developed an actionable growth roadmap and forecast, with measurable progress toward qualified signup targets.

By 6 months

• Paid acquisition is scaling against a defined efficiency target, with improved creative testing, campaign optimization, and clear accountability for performance.

• Organic and AI-driven acquisition are showing measurable growth, supported by a focused SEO and GEO strategy.

• A repeatable CRO program is improving website conversion, with a scalable landing page framework supporting faster experimentation.

• You've identified and validated promising new acquisition opportunities, with successful experiments contributing to qualified signups.

• Marketing attribution and channel reporting provide clear visibility into performance, enabling more confident budget and resource allocation.

By 12 months

• You've scaled paid acquisition toward or beyond $1M in annual spend while maintaining agreed cost-per-qualified-signup targets.

• Organic and AI-driven acquisition have grown significantly, with progress toward the original ambition of at least 5x growth in GEO-driven signups.

• Website conversion is consistently improving through a structured, data-driven experimentation program.

• You've established a repeatable approach to identifying, testing, and scaling new growth channels, with proven contributions to customer acquisition.

• You've built a scalable growth marketing function, with clear ownership, reliable measurement, and the team or external resources needed to support continued growth.

What We're Looking For:

• Proven experience building or scaling a growth marketing function, with direct accountability for acquisition performance and measurable business outcomes.

• Strong hands-on B2B paid acquisition experience, including managing annual budgets of $1M+ while maintaining efficiency targets and optimizing cost per acquisition.

• Experience driving growth across both product-led (PLG) and sales-led motions, with a strong understanding of how to acquire and convert different customer segments.

• Demonstrated success growing organic acquisition through SEO, alongside a strong understanding of emerging AI-driven discovery and Generative Engine Optimization (GEO).

• Hands-on experience owning website conversion and running structured CRO experiments, with measurable improvements in signup or conversion performance.

• A track record of identifying and scaling unconventional or high-impact growth opportunities beyond established acquisition channels.

• Strong analytical and financial skills, with experience building forecasts, evaluating channel economics, improving attribution, and making data-driven investment decisions.

• An entrepreneurial, AI-native mindset, with the ability to operate as a hands-on player-coach, execute independently, and build a team as the function grows.

Nice to Haves

• Experience in B2B SaaS businesses selling to Sales, RevOps, or Marketing teams.

• Experience scaling creator-led paid acquisition programs.

• Familiarity with tools such as Framer, PostHog, HubSpot, or BigQuery.

• Fluency in French.

The Hiring Process:

• Intro to FullEnrich with our Talent Team (30 min) – A chance to learn more about you, introduce FullEnrich and the role, and explore whether there's a mutual fit.

• Meet with our CMO (45 mins) –A chance to meet our CMO, discuss your experience, approach to product marketing, and how you could contribute to FullEnrich’s growth.

• Meet with our CPO and our Senior Growth PM (45 mins) – A chance to discuss your approach to website optimization, data-driven decision-making, funnel performance, and product-led growth.

• Take home task & presentation with our CMO and Creator Program Lead (90 mins)

• Final with the CEO (45 min) – A chance for you to meet our CEO, Ben, and have a conversation around FullEnrich's values, ambitions, how we work, and what we're building together.

Benefits:

Access to a full suite of voluntary benefits through our benefits platform including:

• Comprehensive Health Coverage: Medical, dental, vision, life, and disability insurance options to support you and your family.

• 401(k) retirement plan to invest in your future

• PTO + national holidays off

• Mental health support via Talkspace + free Employee Assistance Program (EAP)

• Telemedicine for on-demand virtual care

• FSA spending accounts

• Commuter benefits

• Supplemental insurance - accident, critical illness, hospital indemnity

• Auto, home, pet, legal & identity theft protection programs

FullEnrich is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, gender identity, sexual orientation, and will not be discriminated against on the basis of disability.