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Red Bull

Manufactures and markets energy drinks

Student Marketeer Intern - University of Winnipeg

Marketing Generalist & ManagementConfirmed live in the last 24 hours
InternshipWinnipeg, MB, CanadaNo salary listedIn-person

About the Job

Requirements

  • Applicants must be passionate about the Red Bull brand and product.
  • Applicants must be immersed in student life and thoroughly understand the collegiate landscape, city, and region, including behind-the-scenes activities and hot spots.
  • Applicants must be able to relate to different people and be approachable and social.
  • Applicants must have a creative mindset, entrepreneurial spirit, sense of responsibility, and initiative.
  • Applicants must be able to manage part-time work alongside studies and ideally be available some evenings and weekends.
  • Applicants should have an affinity for learning and applying skills in marketing, negotiation, and sales.
  • Applicants must be connected with a diverse range of influential groups and individuals on campus.
  • Applicants must hold a full, valid Canadian driver's license and have a clear abstract.
  • Applicants must be available to work evenings and weekends.
  • Applicants must be enrolled at the University of Winnipeg.
  • Applicants must be fluent in English.

Responsibilities

  • Represent the brand and its values through everyday interactions with consumers and customers.
  • Grow the user base by sampling products at appropriate places and times, building awareness, and competently answering consumer questions.
  • Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
  • Establish and maintain relationships with key local individuals.
  • Drive brand engagement on social media handles through authentic content.
  • Work at Red Bull and supported events to help deliver an unforgettable consumer brand experience.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new distribution points on campus and beyond.
  • Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure defined store standards are executed.
  • Share ideas and collaborate with the team through regular face-to-face and online interaction.
  • Plan and report activities accurately and on time through the dedicated online platform.
  • Contribute local insights, trends, and opportunities to develop Red Bull's media business.

Desired Qualifications

  • Additional languages are an advantage.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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