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Director of Event Marketing
Confirmed live in the last 24 hours
Palo Alto, CA, USA
Experience Level
Desired Skills
Google Analytics
Lead Generation
  • Bachelor's Degree in Business, Communications, Marketing preferred
  • 5+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
  • Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
  • Ability to thrive in a fast-paced, team-oriented environment
  • Experience partnering with an enterprise sales team
  • Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
  • Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
  • Excellent verbal and written communication skills
  • Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
  • This role will involve 25-50% domestic travel required
  • Work arrangement will be Hybrid, with the expectation of working out of our Palo Alto office 2x a week
  • Spearhead Aisera's event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
  • Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
  • Negotiate and execute contracts for large and small-scale events
  • Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
  • Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
  • Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
  • Interact with key decision makers and account-holders
  • Responsible for ordering and tracking event inventory including collateral, giveaways, etc
  • Manage event marketing material and equipment set up and tear down
Desired Qualifications
  • Being based in the Bay Area with the ability to travel into our office is a plus
Company Overview
Aisera offers solutions for IT, HR, customer service, facilities, and cloud operations of companies, businesses, and organizations.