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Director of Event Marketing
Confirmed live in the last 24 hours
Locations
Palo Alto, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google Analytics
Lead Generation
Marketing
Sales
Wordpress
Requirements
  • Bachelor's Degree in Business, Communications, Marketing preferred
  • 5+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
  • Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
  • Ability to thrive in a fast-paced, team-oriented environment
  • Experience partnering with an enterprise sales team
  • Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
  • Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
  • Excellent verbal and written communication skills
  • Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
  • This role will involve 25-50% domestic travel required
  • Work arrangement will be Hybrid, with the expectation of working out of our Palo Alto office 2x a week
Responsibilities
  • Spearhead Aisera's event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
  • Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
  • Negotiate and execute contracts for large and small-scale events
  • Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
  • Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
  • Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
  • Interact with key decision makers and account-holders
  • Responsible for ordering and tracking event inventory including collateral, giveaways, etc
  • Manage event marketing material and equipment set up and tear down
Desired Qualifications
  • Being based in the Bay Area with the ability to travel into our office is a plus
Aisera
Company Overview
Aisera offers solutions for IT, HR, customer service, facilities, and cloud operations of companies, businesses, and organizations.