Full-Time
Director of Event Marketing
Posted on 1/17/2023
AI copilot for enterprise
Senior
Palo Alto, CA, USA
- Bachelor's Degree in Business, Communications, Marketing preferred
- 5+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
- Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
- Ability to thrive in a fast-paced, team-oriented environment
- Experience partnering with an enterprise sales team
- Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
- Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
- Excellent verbal and written communication skills
- Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
- This role will involve 25-50% domestic travel required
- Work arrangement will be Hybrid, with the expectation of working out of our Palo Alto office 2x a week
- Spearhead Aisera's event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
- Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
- Negotiate and execute contracts for large and small-scale events
- Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
- Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
- Interact with key decision makers and account-holders
- Responsible for ordering and tracking event inventory including collateral, giveaways, etc
- Manage event marketing material and equipment set up and tear down
- Being based in the Bay Area with the ability to travel into our office is a plus
Aisera stands out as a leading provider of AI and automation solutions, with a proven track record of enhancing service delivery and support across IT, operations, and customer service sectors. The company's AI Service Experience platform (AISX) leverages advanced language models and deep domain knowledge to achieve impressive auto-resolution rates and significant cost reductions, while offering comprehensive automation across multiple channels. Recognized by Forbes, CNBC, Deloitte, and Gartner among others, Aisera's commitment to quality and efficiency is further demonstrated by its extensive integration capabilities, sizable partner network, and a roster of flagship enterprise customers.
Company Stage
Series D
Total Funding
$189.1M
Headquarters
San Jose, California
Founded
2017