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ABB

Electrification, automation, and robotics solutions

Marketing Specialist – Lead Generation & Agent Relations

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A bachelor's degree in marketing, business administration, or a related technical field such as engineering or statistics is required.
  • At least 8 years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications is required.
  • Sound knowledge of marketing methods and strategies, including product literature, advertising, market research, and voice of customer, to drive demand in commercial and industrial markets is required.
  • Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics, is required.
  • Candidates must already possess authorization to work for ABB in the United States.

Responsibilities

  • Generate market demand to create growth in line with strategy and provide input to strategy.
  • Ensure targets such as margins, cash flow, and Net Promoter Score are achieved through oversight and specification of improvement actions.
  • Implement a customer-focused approach, raise awareness of market opportunities, and ensure appropriate action is taken.
  • Build and maintain customer relationships to ensure satisfaction, and develop new customers to generate growth.
  • Strengthen customers’ perception of the division as easy to do business with and represent the voice of the customer internally.
  • Identify opportunities to drive domestic marketing and sales, including product launches.
  • Drive sales efficiency and effectiveness, and ensure balanced growth across product lines, product groups, and business areas.
  • Ensure agreed service levels are maintained through efficient business and support functions in back-end sales and shared platforms.

Desired Qualifications

  • A solution-focused approach and strong written and spoken communication skills.

About the Company

ABB

Electrification, automation, and robotics solutions

ABB provides electrification and automation technologies for industry and infrastructure. Its products include smart building systems, electric vehicle charging, robotics, motors and drives, and factory automation software, delivered as integrated hardware and software that manage energy and automate tasks. ABB differentiates itself with a long history in power and automation, a broad global footprint, and a focused portfolio around electrification, motion, process automation, and robotics, complemented by digital services. Its goal is to help customers use energy more efficiently and work more productively, enabling sustainable and resource-efficient operations and transportation.

Company size
10,001+
Company stage
IPO
Headquarters
Zurich, Switzerland
Founded
2007

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