About Zeta

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015. Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over70%roles in R&D - across locations in the US, EMEA, and Asia. We raised $ 280 million at a $ 1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.

Learn more @www.zeta.tech,careers.zeta.tech,Linkedin,Twitter

About the Role

We are looking for a VP, Deposit Account Acquisitions with a deep understanding and hands-on experience in strategizing, defining, and managing high-volume acquisition programs for Retail DDA, Checking and Saving Accounts, including but not limited to one or more of SEM, SEO, Content Marketing, Influencer Marketing, Digital aggregators, affiliate marketing, and referral marketing.

Responsibilities

The ideal candidate has hands-on experience across various dimensions of managing new customer acquisition for large fintechs or neobanks including -
Digital Marketing - Experience in setting up and optimizing CAC and funnel conversion for SEM and social ad campaigns
Affiliate and Influencer Marketing - Selecting, negotiating and setting up affilate and influencer marketing campaigns
Digital Aggregators - Hands on experience in negotiating, setup and funnel optimization with aggregators like BankRate, Nerd Wallet etc
Funnel Conversion and Optimization - Expertise in A/B testing, funnel optimization, conversion optimization
Analytics - Experience in creating conversion dashboards, and measuring and optimizing CAC to ensure our financial goals including payback period and RoA are served
Automation knowledge - Indepth knowledge of various campaign management tools and analytics tools

Skills and Attributes required

Deeply Analytical and Data-Driven
Engineering Mindset - Ability to operate from first principles, heavily leverages tools and technologies, high tech aptitude
Indepth knowledge and understanding of SEM, SEO, Content Marketing, Digital Aggregators and Digital Marketplaces
Expertise in Funnel conversion, A/B testing, Analytics and conversion optimization
Hands-on, Roll up your sleeves and get into the details attitude
Leadership skills - Ability to identify, attract, inspire, train and retain the best talent and operate with a lean and efficient team

Experience and Qualifications

Demonstrable experience (preferably 8+ years) across heading acquisitions for banking products, specifically Deposit products such as DDA, Checking, Savings
Degrees in Engineering / Digital Marketing are desirable

Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success

VP Growth Marketing

Deposit Accounts

Zeta

Responsibilities

Skills and Attributes required

Experience and Qualifications

Equal Opportunity

6 month growth

1 year growth

2 year growth

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