Nex makes a motion-based gaming system called the Nex Playground that lets families play without traditional controllers. The core product is a hardware console with a built-in camera and a computer vision/AI system that tracks up to 18 body points, letting up to four players play games by moving their bodies instead of holding a controller. Games come bundled with the starter pack, and players can subscribe to Play Pass to access a growing catalog of over 40 titles, with new games added every month. Nex earns recurring revenue from the subscription in addition to the initial hardware sale. The Nex Playground is designed for indoor use, supports portable play with a travel case, and can operate without Wi‑Fi, making it suitable for family entertainment and active, kid-friendly play.
Company Size
201-500
Company Stage
Series B
Total Funding
$42M
Headquarters
San Jose, California
Founded
2017
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Dude Perfect Trickshot Challenge launches exclusively on Nex Playground. The Associated Press Sep 9, 2026, 4:47 PM Designed exclusively for Nex Playground, the game brings the Dudes' signature mix of sports, competition, and over-the-top challenges into the living room, putting players at the center of the action as they aim, toss, and compete their way through increasingly difficult trick shots. SAN FRANCISCO-(BUSINESS WIRE)-Sep 9, 2026- Nex, maker of Nex Playground, the viral-hit active play system that gets families moving together, today launched Dude Perfect Trickshot Challenge(TM), an all-new motion-controlled game created in collaboration with Dude Perfect, the leading creator-led entertainment company behind some of the internet's most iconic trick shots. Designed exclusively for Nex Playground, the game brings the Dudes' signature mix of sports, competition, and over-the-top challenges into the living room, putting players at the center of the action as they aim, toss, and compete their way through increasingly difficult trick shots. Designed exclusively for Nex Playground, the game brings the Dudes' signature mix of sports, competition, and over-the-top challenges into the living room, putting players at the center of the action as they aim, toss, and compete their way through increasingly difficult trick shots. With no controllers required, players use their body movements to physically aim and throw basketballs, ping-pong balls, and more projectiles toward their targets. Built for quick attempts and plenty of "one more try" moments, Dude Perfect Trickshot Challenge progresses from approachable early levels to increasingly difficult challenges, culminating in "impossible" trick shots for players looking to test their skills. Along the way, players can also complete quests to unlock collectibles and customization options. Players can take on challenges across a variety of Dude Perfect-inspired environments and level types, including: * Triple Baskets: Work up to a multi-basket trick shot by sinking shots into basketball rims of increasing heights before taking on moving baskets * No Parking: Launch shots from a rooftop into a parking lot filled with baskets, drones, dumpsters, barrels, cars, and tires, with plenty of opportunities for creative ricochets * Impossible Golf: Take on mini-golf trick shots at Dude's Gym, chasing holes-in-one and aiming for moving golf carts, barrels, and other unconventional targets * RC Pong: Put timing and accuracy to the test by hitting an RC car target and moving it through a parking-lot circuit before running out of throws "Dude Perfect has built an incredible community around making sports fun, creative, and accessible, and that same spirit comes through in every challenge in this game," said David Lee, co-founder and CEO of Nex. "With Nex Playground, fans aren't just watching an incredible trick shot happen - they get to step up, take the shot themselves, and keep moving until they nail it." "Dude Perfect has always been about inspiring play," said Scott Winkler, Head of Commercial Partnerships at Dude Perfect. "When fans watch our content, they naturally want to replicate the trick shots or games they see. This partnership with Nex lets fans step into our world and experience it firsthand in a way that's never been possible before. We're incredibly excited to bring this experience to our fans and families everywhere." The launch of Dude Perfect Trickshot Challenge follows Nex's participation in Dude Perfect's Summer 2026 Squad Games Tour, where fans had the opportunity to experience Nex Playground throughout the summer. The new game also arrives as Nex continues to bring its active play platform to more families worldwide, following Nex Playground's recent launch in the United Kingdom and the Republic of Ireland and the announcement of its expansion into Germany later this year. Players can experience Dude Perfect Trickshot Challenge exclusively on Nex Playground through Play Pass, the content subscription service that unlocks the full catalog of games and experiences on Nex Playground. Play Pass is sold separately and can be added at any time. To learn more, visit nexplayground.com. Nex is on a mission to connect families and friends through active play. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion. Its award-winning active play system, Nex Playground, is the only controller-free console built specifically for kids and families with safety and privacy at the core of its design. Nex Playground is kidSAFE+ COPPA compliant and a member of the Family Online Safety Institute (FOSI) in the U.S. In the U.K., Nex Playground aligns with GDPR requirements, earning PEGI 3 age ratings on the included starter bundle. Motion-tracking data and processing stay local to the device, and every system includes a built-in camera cover. Nex Playground with Play Pass features a growing catalog of 60+ active games, from sports to dance, fitness, and educational experiences, including Nex Originals and collaborations with partners such as Paramount, Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company's Most Innovative Companies, TIME's Best Inventions, and Parents' Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. Nex Playground is available at Amazon, Best Buy(R), Target(R), Walmart(R), Costco, Sam's Club(R), and TikTok Shop, online and select retail stores in the U.S. and Canada, and is available in the U.K. and Republic of Ireland at Amazon U.K., Argos, and Smyths Toys. To learn more, visit nexplayground.com or follow the company on Instagram and Facebook. About Dude Perfect Dude Perfect is the leading creator-led entertainment company focused on family-friendly sports and lifestyle content. Founded in 2009 by five college friends - Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones - making sports trickshot videos, Dude Perfect's YouTube channel has become one of the biggest sports accounts on YouTube with more than 62 million subscribers. The group has garnered more than 18 billion views across platforms, and has featured celebrities and athletes like Steph Curry, Tom Brady, Serena Williams, Luka Doncic, Caitlin Clark, CeeDee Lamb, and non-athlete celebrities like Paul Rudd and Nate Bargatze. Dallas-based Dude Perfect has since expanded into a diversified media business across video content, popular simulcasts for professional sports like the NFL on Amazon, a best-selling toy in Walmart, and live tours. Dude Perfect(R), Dude Perfect Trickshot Challenge(TM), and the Dude Perfect logo are trademarks of Dude Perfect, LLC. [email protected] KEYWORD: CALIFORNIA NORTH AMERICA UNITED STATES IRELAND UNITED KINGDOM EUROPE INDUSTRY KEYWORD: PRESCHOOL OTHER CONSUMER HOME GOODS RETAIL TEENS OTHER ENTERTAINMENT CHILDREN FAMILY ONLINE RETAIL ELECTRONIC GAMES CONSUMER CONSUMER ELECTRONICS TECHNOLOGY ENTERTAINMENT OTHER RETAIL GENERAL ENTERTAINMENT PRIMARY/SECONDARY EDUCATION PUB: 09/09/2026 03:45 PM/DISC: 09/09/2026 03:47 PM You May Also Like
gamescom 2026: Nex Playground three years on - The little cube that could. Published Sep 6, 2026, 8:00 AM EDT Linda Güster is a Contributor at DualShockers and a German, UK-based gaming journalist specializing in video games, esports, industry analysis, features, lists, reviews, interviews, and news. She has been writing professionally since 2020 and began covering video games and esports in 2025, turning a lifelong passion into her professional focus. Before joining DualShockers, Linda worked as content lead for Esports Insider DACH and The Escapist Magazine Germany. She previously worked in software engineering and digital media, giving her a strong technical background and the ability to explain complex systems clearly. Across her career, she has written thousands of news pieces and covered gaming culture, esports, technology, and broader industry developments. The Nex Playground is not for me. Technically. I am not a parent, I am not six years old, and I did not walk onto the gamescom demo floor thinking I was about to have a particularly revelatory experience with a motion-controlled family gaming device. The target audience for this small cube that sits on your mantle and turns your living room into an active play space is families with young children, and I am not that. I want to be clear about all of this, because what happened next was unexpected. Three years after launch, Nex Playground has sold over a million units, is expanding into Germany later this year, and is announcing partnerships with SEGA, Bandai Namco, and HYBE. It has a catalog of over 60 games available through its Play Pass subscription, with licensed content ranging from Bluey and Peppa Pig to Avatar: The Last Airbender, TMNT, and Zumba. It is, by any reasonable measure, doing well for a device that asks families to wave their arms around in their living rooms with no controller in sight. And at gamescom, I finally understood why. What Nex Playground is. For those who haven't encountered it: Nex Playground is a small, camera-equipped cube that connects to your TV via HDMI and uses motion tracking to let up to four players play games simultaneously with no controllers, no trackers, just their own bodies. It ships with five games - Fruit Ninja, Whac-a-Mole, Go Keeper, Party Fowl, and Starri - and a separate Play Pass subscription unlocks the full catalog for $89 a year. Every piece of content on the platform is rated PEGI 3 or equivalent, motion tracking data is never stored or processed in the cloud, and there are no ads or in-app purchases anywhere. For a parent worried about what their child is engaging with on a screen, the value proposition is about as clean as it gets. The Germany launch coming before the end of 2026, with retail rollout and additional European markets following in 2027, represents the company's most significant international expansion to date. At gamescom, the focus was on showing consumers what the platform looks like in practice, and on announcing the partnerships that are going to define its next phase. The new partnerships. PAC-MAN arrives on Nex Playground this autumn through a new licensing deal with Bandai Namco, reimagined as a physically active experience where players move, dodge, and chase together in the living room. The idea of getting your body into the ghost-avoiding business is charming, and PAC-MAN's cross-generational recognition makes it an obvious fit for a platform built around the whole family playing at once. SEGA's Sonic Forces: Rival Rush is also coming, adding another globally recognizable name to a catalog that has been steadily building this kind of recognition across its licensed titles. The most interesting announcement is the HYBE partnership, which brings a BTS-branded co-edition of Starri - the platform's rhythm game - to the device later this year. It's the first dedicated artist experience on the platform, and it says something about where Nex thinks Starri can go beyond the children's entertainment bracket. BTS's audience spans age ranges in a way that most of the platform's existing licensed content doesn't, and a rhythm game built around their music is a deliberate signal that there's a wider demographic in play here than the primary family marketing might suggest. About Starri. I need to talk about Starri, because I was not prepared for it. The rhythm game has undertones of Beat Saber - you're moving your body to hit incoming targets in time with the music, using the camera to track your movements - and on its own that's pleasant enough for a family device. But the song catalog is something else entirely. Unwritten by Natasha Bedingfield. Iris by the Goo Goo Dolls. I stood there at a gamescom demo station, visibly surprised, and had an excellent time in a way I had not budgeted for. The catalog is genuinely well-curated for people who are, shall Dualshockers say, older than the device's primary marketing target, and the BTS expansion is only going to push that further. A family gaming device that parents will actually enjoy using alongside their children is a significantly better proposition than one that parents tolerate while their kids have fun. Starri seems to understand that, and the song selection is doing more for that understanding than any feature list could. Three years in, and it has found its footing. Nex Playground launched in a category that didn't really exist before it arrived. The Kinect was a solid attempt, if it had any more development support from Microsoft itself, but three years after its release, the Nex Playground has defined that category fairly convincingly. A million units sold, a growing licensed catalog, expansion into new markets, and partnerships with some of the most recognizable entertainment brands in the world - the trajectory is clear. The Quiet Basketball accessory, developed internally after years of working on HomeCourt, adds a physical component that the platform's basketball content can now actually interact with, extending the concept beyond the screen in a direction that makes sense for the device's active play philosophy. The catalog is genuinely well-curated for people who are, shall Dualshockers say, older than the device's primary marketing target, and the BTS expansion is only going to push that further. Whether you're a parent looking for screen time that involves actual movement, or someone who ends up at a gamescom demo station and finds themselves genuinely enjoying a rhythm game because the Goo Goo Dolls came on - Nex Playground at three years old is a more interesting device than it might appear from the outside. The catalog is there. The partnerships are there. The expansion into Germany and beyond suggests the company believes the hard part is done, and that growth is next. Nex Playground. * Brand - Nex * Original Release Date - December 1, 2023 * Original MSRP (USD) - $299 * Operating System - Play OS (Android) * Processor - Amlogic A311D2-NOD (SoC) / Mail-G52 MC4 (GPU) * Resolution - Up to 4K
Nex has partnered with the National Football League to launch NFL FLAG Heroes, a motion-powered flag football game exclusive to its Nex Playground active play system. The game, featuring all 32 NFL clubs, allows players to use body movements to control fast-paced 5-on-5 flag football matches. Players act as quarterbacks and team captains in matches consisting of two two-minute halves. The game includes motion-controlled gameplay, character progression, and three competitive stages from school fields to NFL FLAG championships. Available through Nex Playground's Play Pass subscription, NFL FLAG Heroes marks Nex's third officially licensed sports title. The collaboration launches as flag football continues gaining popularity, with 4.1 million youth participants in the US and the sport set to debut at the 2028 Olympics in Los Angeles.
Zambezi: Nex Playground restores the family TV's source of joy - a noisy, active living room. September 2, 2026 The family television is sad. As a silent witness to decades of family life, the TV has watched the living room evolve from a place filled with imagination, movement, and togetherness into one where each family member gradually retreats into their own personal screen. But the television is not sad forever. Nex Playground is transforming the living room back into a shared gathering place where families can connect. The film was created by US indie agency, Zambezi, its first work for Nex after becoming the motion play brand's creative AOR last year alongside media strategy by Scale by Zambezi. It leads the campaign Bring Back Family Time. "The living room used to be the ultimate stage for imagination and shared moments. From epic pillow battles and make-believe sword fights to laughter-filled family gatherings, every day was alive with energy and connection," stated Gavin Lester, chief creative officer at Zambezi. "Our goal is to show what happens when that space turns into a silent, blue-light slumber of individual scrolling, and how active play with Nex brings that life back. It's an idea that hits close to home for any parent who's watched their own living room grow quiet and invites Nex as the solution." The full campaign covers television, streaming, digital, social, and out-of-home media, introducing Nex nationally in the US while encouraging families to rethink the role technology can play in everyday life - reminding that technology can bring families together and help everyone to be more active and connected. Bringing the personified television to life as the silent witness, heartbeat and centerpiece of the family living room is acclaimed actor Richard Kind, whose unmistakable voice lends warmth, humour and heart to the campaign. Known for his colourful and emotive performances - including his role as Bing Bong in Pixar's Inside Out - Kind gives the film's narrator a sense of nostalgia and quirky charm as it reflects on decades of family life. "This campaign is much bigger than just introducing people to Nex Playground," said David Lee, CEO and co-founder of Nex. "In a world where screens are increasingly designed to capture our individual attention, we're proving that screens can do something different. We believe the best technology strengthens human connection, encourages movement, and creates moments families can share together. That's exactly what we're building, and what 'Bring Back Family Time' is inviting people to rethink." The campaign follows a significant growth period for Nex Playground, including a historic 2025 holiday season in which it outsold Xbox, surpassing one million units sold, launching in the United Kingdom, and announced plans to expand into Germany later this year, with France, Japan and South Korea to follow in 2027. Credits Client: NEX Playground Co-Founder and CEO: David Lee VP of Marketing: Paul Dixon Marketing Director: Alan Ho VP of Design: Jorge Fino Senior Art Director: Brad Davis VP Publishing & eCommerce: Stephen Saiz Director of Growth: Solina Bong Advertising Agency: Zambezi CEO: Jean Freeman Founder: Chris Raih President: Laura Stayt Chief Creative Officer: Gavin Lester Associate Creative Directors: Alexa Thomas & Alayna Zideck Executive Producer: Jeri Low Senior Producer: Faye Armstrong Account Director: Rachel Lynn Head of Strategy: Matt Babazadeh Strategy Director: Marisa Perazzelli Associate Strategist: George Nowak Associate Director, Project Manager: Lauren Northcott Production Company: Anonymous Content Director: Frédéric Planchon Managing Director & EP: Eric Stern VP Commercials: SueEllen Clair Executive Producer: Omar Bustos Director of Production: Ena Nicole Abadijan Producer: Dulcie Kellett Production Supervisor: Christabelle Stone Director of Photography: Stéphane Fontaine 1st AD: Jakub Eliášek Production Designer: Lucie Amosse Photographer: Chris McPhersen Editing: Final Cut VFX: Blacksmith Colour: TRAFIK Sound: Lime Music: Mophonics
Nex Playground announces global expansion at gamescom 2026, launching in Germany later this year. Ben 9 hours ago 0 17 4 minutes read Nex, maker of Nex Playground, the viral-hit active play system that gets families moving together, today announced at gamescom 2026 its plans for continued international expansion. As part of this growth strategy, Nex is showcasing a preview of the platform ahead of early availability in Germany later this year, following its successful rollout in the United Kingdom and the Republic of Ireland. Looking ahead to 2027, the company also unveiled plans to continue its international expansion across select global markets in Europe and Asia. Pre-Ordering New Video Game Releases Early access to Nex Playground in Germany will be available through select e-commerce platforms by the end of 2026, with plans to officially rollout in retail stores in 2027, bringing Nex's active family gaming experience directly to German consumers as part of its targeted European expansion. Nex Playground is also expanding its library with iconic gaming franchises with SEGA and Bandai Namco Entertainment Inc. Players can look forward to the arrival of the high-energy Sonic Forces: Rival Rush(TM), and the arcade classic PAC-MAN(TM), both of which will be available this fall as part of the system's growing lineup of active, family-friendly experiences. With this expansion, Nex is building significant global momentum at the forefront of a breakout category that's redefining how families play, move, and connect. Through growing retail distribution, partnerships with globally recognized entertainment and gaming brands, and an expanding network of strategic partners, Nex has established itself as a leader in active family entertainment, surpassing one million lifetime units sold. "2026 is a defining moment for Nex as we take an even greater leap onto the global stage," said Tom Kang, President and Head of International at Nex. "As we bring Nex Playground to more families around the world, we're committed to scaling with the same focus on trust and safety that has been central to how we've built the platform from the beginning. With our launch in Germany and plans to expand into additional markets across Europe and Asia, we're moving closer to our mission of bringing active play, movement, connection, growth and joy to living rooms around the world." The launch comes at a time of growing global concern among families around online safety, digital well-being, age-appropriate content, and the responsibilities of technology platforms. As families seek healthier, more intentional relationships with technology, Nex Playground offers a secure, privacy-first experience designed with families in mind. Its motion-based platform encourages active physical engagement over passive screen time, while providing age-appropriate entertainment in a protected environment. Reflecting this commitment to creating experiences designed with families in mind, Nex Playground's Starter Pack bundle and Play Pass catalog have received a USK 6+ rating from Unterhaltungssoftware Selbstkontrolle, Germany's official video game age-rating body. Nex Playground starts at €319 in Germany, which comes equipped with five free starter games so families can begin playing right away. Customers can also purchase an annual Play Pass subscription for €99, or quarterly Play Pass for €45, to unlock the full growing library of over 60+ games, including dance, fitness, and educational experiences, along with top-selling titles, upcoming releases, and new sports experiences. All pricing includes VAT. Nex is on a mission to connect families and friends through active play. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion. Its award-winning active play system, Nex Playground, is the only controller-free console built specifically for kids and families with safety and privacy at the core of its design. Nex Playground also aligns with GDPR requirements, earning PEGI 3 age ratings. Nex Playground is kidSAFE+ COPPA compliant and a member of the Family Online Safety Institute (FOSI). Motion-tracking data and processing stay local to the device, and every system includes a built-in camera cover. Nex Playground with Play Pass features a growing library of 60+ active games, from sports to dance, fitness and educational experiences, including Nex Originals and collaborations with partners such as SEGA, Bandai Namco, Paramount, and NBCUniversal. Nex has been recognized by Fast Company's Most Innovative Companies, TIME's Best Inventions, and Parents' Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. About Bandai Namco Entertainment America Inc. Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry's beloved classic franchises such as PAC-MAN(R), GALAGA(R), TEKKEN(R), SOULCALIBUR(R), and ACE COMBAT(R), and publishing the critically acclaimed DARK SOULS(TM) series and the blockbuster title ELDEN RING(TM). Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM(TM), NARUTO SHIPPUDEN(TM), DRAGON BALL(TM), and ONE PIECE(R). Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com. PAC-MAN(TM)& (C) Bandai Namco Entertainment Inc. About SEGA SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. (C) SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, SONIC THE HEDGEHOG and SONIC FORCES RIVAL RUSH are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.