Associate Director - Product Development/Management

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing…

As the Associate Director and Pod Lead of Mobile Base Marketing, you will lead a high-performing agile pod dedicated to minimizing customer churn, protecting the consumer base, and driving long-term lifetime value. You will own end-to-end strategy, experimentation, and delivery—identifying key churn drivers and deploying high-impact retention offers and programs.

As a Pod Lead, you will serve as the primary operational and strategic leader for your team. You will drive accountability for business outcomes, champion a rapid testing agenda, and represent the pod across the broader organization to align priorities, foster cross-functional collaboration, and proactively clear roadblocks.

Responsibilities include:

• Base Strategy & Risk Identification: Identify high-risk subscriber segments through predictive models, behavioral triggers, and third-party insights. Design root-cause intervention strategies that drive retention and maximize revenue.
• Pod Leadership & Backlog Ownership: Own end-to-end pod KPIs (e.g., net margin, churn reduction, test impact). Prioritize the backlog to focus on high-value initiatives, making clear tradeoffs to maintain pipeline health and avoid low-impact work.
• Agile Execution & Cross-Functional Alignment: Champion test-and-learn velocity across marketing, technology, analytics, and channel partners. Build strong matrix relationships to proactively clear dependencies and ensure rapid launch execution.
• Business Case & Financial Optimization: Build robust financial models and business cases to secure approvals. Partner closely with BI/Analytics to measure program performance, using data to guide decisions on what to scale, iterate, or stop.
• Strategic Planning: Develop and communicate comprehensive quarterly and annual marketing plans to senior leadership, ensuring alignment across the broader Base Marketing organization.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience managing products from ideation through development to launch.
• Experienced manager of large-scale marketing budgets, forecasting, and ROI analysis.
• Demonstrated ability to direct and set strategy; follow through with execution.
• Experience managing a team of highly skilled marketers.
  

Even better if you have one or more of the following:

• A Master’s degree – ideally an MBA.
• Demand generation and/or digital marketing expertise preferred.
• Leadership in digital space and strong knowledge of digital media platforms.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Proven ability to take initiative, influence others, and achieve results.
• Skilled and comfortable at working within the marketing matrix.
• Comfortable with continuously changing priorities.
• Strong analytical, problem- solving and planning skills.
• Excellent written and verbal presentation skills.
• Highly proficient in Microsoft Excel and PowerPoint.
• Familiarity with base management and lifecycle engagement tactics, techniques and practices.
• Ability to translate complex ideas and express them in concise, simple-to-understand ways.
• Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.
  

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $146,000.00 - $255,000.00.