Full-Time

Head of Product Marketing

Posted on 10/21/2024

Shelf

Shelf

201-500 employees

Knowledge management solutions using Generative AI

Enterprise Software
AI & Machine Learning

Senior, Expert

Stamford, CT, USA

Remote with flexibility to meet onsite in Stamford, CT as needed.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Public Speaking
Requirements
  • Former Analyst experience
  • Strong B2B SaaS marketing strategist
  • Proven ability to identify and articulate the business value of innovative enterprise software.
  • Master of marketing communication, positioning, and messaging.
  • Excellent public speaker and energetic product evangelist
  • Demonstrated leadership, communication, and project management abilities.
  • Bachelor’s degree or equivalent required, MBA a plus.
Responsibilities
  • Lead Shelf analyst relations strategy including but not limited to relationships with Gartner, Forrester, IDC, CB Insights
  • Conduct regular Analyst Briefings
  • Project Management of all Analyst relation tasks and communication to executive team
  • Leading Magic Quadrants, Forrester Waves and IDC Industry Analysis
  • Driving Messaging Framework including but not limited to Analyst Decks, Sales Decks, Website position, Website messaging, Personas specific messaging, key support assets.
  • Evangelize Shelf product and solutions through public speaking and writing
  • Collaborate closely with cross-functional teams, including product, sales, and marketing to develop and execute strategic marketing initiatives that resonate with our target audience and drive business success.

Shelf.io specializes in optimizing organizational knowledge through its knowledge management products. The technology uses Generative AI to evaluate content quality from various sources, ensuring that agents, chatbots, and customers receive accurate and consistent answers. This addresses the common issue of outdated or incorrect business content, which can be as high as 60%. By providing timely and reliable information, Shelf.io has demonstrated significant ROI for clients, with reported returns of $780,000 in the first year of use. The products also integrate with chatbots and self-service portals, leading to a 40% increase in customer inquiries resolved without human assistance. Shelf.io's goal is to enhance agent productivity and improve customer self-service by leveraging AI, customer data, and automation.

Company Stage

Series B

Total Funding

$59M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

21%
Simplify Jobs

Simplify's Take

What believers are saying

  • Shelf achieved a $780,000 ROI for clients in the first year of use.
  • Shelf's expansion to Frankfurt supports European clients with enhanced data management.
  • The 4x ARR growth led to a successful $52.5M Series B funding round.

What critics are saying

  • Emerging AI-driven platforms may erode Shelf's market share.
  • Data privacy concerns in the EU could impact Shelf's client trust.
  • Economic downturns may reduce IT spending, affecting Shelf's revenue growth.

What makes Shelf unique

  • Shelf's MerlinAI delivers answers directly through daily-used tools, enhancing productivity.
  • Shelf.io's Generative AI ensures accurate, consistent answers, optimizing organizational knowledge.
  • Shelf integrates with chatbots and self-service portals, increasing customer inquiry deflection by 40%.

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