Full-Time
Head of Product Marketing
Confirmed live in the last 24 hours
Shelf
201-500 employees
Knowledge management solutions using Generative AI
Senior, Expert
Stamford, CT, USA
Remote with flexibility to meet onsite in Stamford, CT as needed.
- Former Analyst experience
- Strong B2B SaaS marketing strategist
- Proven ability to identify and articulate the business value of innovative enterprise software.
- Master of marketing communication, positioning, and messaging.
- Excellent public speaker and energetic product evangelist
- Demonstrated leadership, communication, and project management abilities.
- Bachelor’s degree or equivalent required, MBA a plus.
- Lead Shelf analyst relations strategy including but not limited to relationships with Gartner, Forrester, IDC, CB Insights
- Conduct regular Analyst Briefings
- Project Management of all Analyst relation tasks and communication to executive team
- Leading Magic Quadrants, Forrester Waves and IDC Industry Analysis
- Driving Messaging Framework including but not limited to Analyst Decks, Sales Decks, Website position, Website messaging, Personas specific messaging, key support assets.
- Evangelize Shelf product and solutions through public speaking and writing
- Collaborate closely with cross-functional teams, including product, sales, and marketing to develop and execute strategic marketing initiatives that resonate with our target audience and drive business success.
Shelf.io specializes in optimizing organizational knowledge through its knowledge management products. The technology uses Generative AI to evaluate content quality from various sources, ensuring that agents, chatbots, and customers receive accurate and consistent answers. This approach addresses the common issue of outdated or incorrect business content, which can be as high as 60%. By providing timely and reliable information, Shelf.io has demonstrated significant returns for its clients, with reported ROI of $780,000 in the first year of use. The products also integrate seamlessly with chatbots and self-service portals, leading to a 40% increase in the resolution of customer inquiries without human intervention. Shelf.io's goal is to enhance agent productivity and improve customer self-service by leveraging AI, customer data, and automation, setting it apart from competitors in the knowledge management market.
Company Stage
Series B
Total Funding
$59M
Headquarters
New York City, New York
Founded
2017
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 24%
Simplify's Take
What believers are saying
- Winning the Gold Stevie® Award in the IVR and Web Services Solution category underscores Shelf.io's industry recognition and credibility.
- The recent $52.5M Series B funding round and 4x ARR growth indicate strong financial health and rapid expansion potential.
- Expansion into European markets with a new data center in Frankfurt demonstrates Shelf.io's commitment to global scalability and customer satisfaction.
What critics are saying
- The rapid growth and expansion could strain Shelf.io's operational capabilities and affect service quality.
- The competitive landscape in knowledge management and AI-driven solutions is intense, posing a risk of market share erosion.
What makes Shelf unique
- Shelf.io leverages Generative AI to ensure content accuracy and consistency, setting it apart from traditional knowledge management solutions.
- The company's focus on integrating with chatbots and self-service portals enhances customer self-service capabilities, unlike competitors who may not offer such seamless integration.
- Shelf.io's impressive ROI metrics, such as generating $780,000 in the first year for clients, highlight its effectiveness in optimizing business content.
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