Sales Lead

Sales Lead

Sword Group · Aberdeen, United Kingdom (Hybrid) · Full-time · Posted 2026-11-03

Workplace: hybrid

Department: EDS - Engineering Data Services - NDBS (DOA - EXEC APP)

Description

Sword is the trusted partner for critical technology. We deliver the operational resilience and practical innovation that are essential for the most demanding enterprise and critical national infrastructure environments. By modernising legacy systems and securing daily operations, our expert teams help vital organisations lower risk, protect operations, and grow safely.

Join Sword and develop your career as part of a talented, collaborative team that delivers real-world impact and meaningful outcomes for our customers.

About the role:

As a Sales Lead, you will play a pivotal role in driving commercial growth and shaping how Sword positions, sells and scales its Engineering, Subsurface and Enterprise Data solutions and services across the Energy and Critical National Infrastructure sectors.

As Sword strengthens its Data, Analytics, AI and Automation capabilities, you will develop new customer relationships, identify commercial opportunities and translate customer challenges into compelling, outcomes-driven propositions. Working closely with technical specialists, delivery teams and business leaders, you will combine hands-on business development with commercial insight, pre-sales coordination and marketing engagement.

This is an opportunity for an ambitious sales & marketing professional to take the next step in their career and contribute to the direction and growth of a key business unit.

As the Sales Lead, you will:

• Identify, develop and convert new business opportunities across Engineering, Subsurface and Enterprise Data services.
• Build and manage a qualified sales pipeline, progressing opportunities from initial engagement to contract award.
• Develop trusted relationships with new and existing customers across Energy and Critical National Infrastructure.
• Support the development and execution of go-to-market plans for Engineering, Subsurface and Enterprise Data offerings.
• Shape compelling commercial propositions that align customer outcomes with deliverable Sword capabilities.
• Contribute to discovery workshops, customer presentations, proposals, tenders and commercial negotiations.
• Support appropriate pricing, commercial governance and handover of successful opportunities to delivery teams.
• Deliver against agreed sales and revenue objectives, maintaining accurate forecasts and opportunity reporting.
• Identify opportunities to expand existing accounts through additional services and cross-selling.
• Understand customer priorities and translate business challenges into relevant service propositions.
• Monitor customer needs, market developments and competitor activity to identify emerging opportunities.
• Collaborate with business unit leadership to refine service propositions and identify new routes to market.

Requirements

• Demonstrable experience selling into the Energy, Oil & Gas, Renewables or Critical National Infrastructure sectors, with a strong understanding of the market and customer landscape.
• Proven ability to identify, develop and convert new business opportunities while building and maintaining lasting customer relationships.
• Strong commercial awareness, with experience managing sales pipelines, revenue targets, forecasting and the end-to-end sales lifecycle.
• Ability to understand customer business challenges, identify commercial opportunities and develop compelling, outcomes-driven value propositions.
• Confidence engaging with senior business and technical stakeholders, influencing decision-makers and developing trusted customer relationships.
• Experience leading or contributing to proposals, presentations, tenders and commercial negotiations.
• An understanding of data management, engineering information, analytics, AI, automation or wider digital transformation solutions.
• Strong communication, negotiation and relationship management skills, with the ability to collaborate effectively across technical, delivery and commercial teams.
• A proactive, commercially driven approach, with the ambition to develop new markets, expand customer relationships and achieve revenue growth.

It would be great if you also had:

• Experience selling Engineering, Subsurface or Enterprise Data and Information Management solutions or services.
• Experience developing and executing go-to-market strategies, commercial propositions or new service offerings.
• An established network of customer relationships and industry contacts within the Energy sector.

Benefits

At Sword, our core values and culture are based on caring about our people, investing in training and career development, and building inclusive teams where we are all encouraged to contribute to achieve success. We offer comprehensive benefits designed to support your professional development and enhance your overall quality of life. Here's what you can expect as part of our benefits package:

• Personalised Career Development: We create a development plan customised to your goals and aspirations, with a range of learning and development opportunities within a culture that encourages growth.
• Flexible working: Flexible work arrangements to support your work-life balance. We can’t promise to always be able to meet every request, however, are keen to discuss your individual preferences to make it work where we can.
• A Fantastic Benefits Package: This includes generous annual leave allowance, enhanced family friendly benefits, pension scheme, access to private health, well-being, and insurance schemes.

At Sword we are dedicated to fostering a diverse and inclusive workplace and are proud to be an equal opportunities employer, ensuring that all applicants receive fair and equal consideration for employment, regardless of whether they meet every requirement. If you don’t tick all the boxes but feel you have some of the relevant skills and experience we’re looking for, please do consider applying and highlight your transferable skills and experience. We embrace diversity in all its forms, valuing individuals regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity status, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation. Your perspective and potential are important to us.

If we can do anything to help make the hiring process more accessible, please let our talent acquisition team know when you apply so we can support any adjustments.

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