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Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Associate Director - Digital Strategy

Marketing Generalist & ManagementPosted on Nov 10
Full-timeFoster City, CA, USA

About the Job

Requirements

  • A Bachelor's degree and ten years of experience, or a Master's degree and eight years of experience.
  • Demonstrated experience developing audience strategies using first-party and third-party data, segmentation, and behavioral signals.
  • Experience designing connected customer journeys and omnichannel strategies across digital channels.
  • Experience with personalization, orchestration, and marketing technology, including platforms such as Salesforce, Sitecore, and audience and identity solutions.
  • Strong understanding of emerging digital technologies, artificial intelligence, media, and evolving customer engagement models.
  • Ability to translate complex data, technology, and digital concepts into clear, actionable recommendations for marketers.
  • Ability to work effectively across Brand teams, agencies, and a complex cross-functional organization.
  • Bachelor's degree required; an advanced degree preferred.

Responsibilities

  • Partner with Brand teams to develop omnichannel digital strategies aligned with business objectives, customer needs, and brand priorities.
  • Develop advanced audience strategies using first- and third-party data, behavioral signals, segmentation, identity solutions, and emerging data sets to improve audience precision and activation.
  • Shape personalized customer journeys across media, web, customer relationship management, email, field, and other digital touchpoints, connecting audience, content, channel, and timing decisions.
  • Lead strategic recommendations for omnichannel orchestration and personalization, including next-best-action and next-best-experience, audience logic, business rules, and coordination across paid and owned channels.
  • Identify opportunities to leverage emerging technologies and enterprise capabilities, including artificial intelligence, digital health, media, customer relationship management, web, and personalization solutions, to address Brand and customer needs.
  • Partner with agencies and Gilead capability teams to ensure digital execution remains connected to strategic objectives.
  • Use customer, market, and performance insights to identify opportunities to optimize, expand, and scale digital strategies and experiences.
  • Lead and support digital pilots and test-and-learn initiatives, establishing clear business objectives, customer use cases, and success criteria.
  • Bring forward digital best practices, external trends, and cross-brand learnings to strengthen Brand strategies and accelerate innovation.
  • Build strong partnerships across Marketing, Media, Analytics, customer relationship management, Web, Digital Operations, Information Technology, and other cross-functional stakeholders.
  • Create inclusion by modelling inclusion and embedding the value of diversity in how they manage their teams.
  • Develop talent by understanding employees' skills, experience, aspirations, and potential, coaching them on current performance and future potential, and ensuring they receive feedback and insight to grow and develop.
  • Empower teams by aligning goals, purpose, and organizational objectives, holding the team accountable, removing barriers, and connecting the team to the broader ecosystem.

Desired Qualifications

  • At least six years of relevant experience in digital strategy, omnichannel marketing, customer experience, audience strategy, digital media, customer relationship management, or related disciplines.
  • Experience working with a portfolio of brands and/or co-promotion.
  • Pharmaceutical or biotechnology experience.

About the Company

Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Gilead Sciences is a biopharmaceutical company that discovers, develops and sells medicines for HIV, viral hepatitis and other liver diseases, cancer and inflammatory conditions. Its HIV business covers both treatment, led by the once-daily pill Biktarvy, and prevention, including Descovy and Yeztugo, a lenacapavir injection given twice a year. In cancer, its Kite unit makes CAR T-cell therapies from patients' own immune cells, and Trodelvy is an antibody-drug conjugate for breast cancer. Gilead earns revenue by selling its drugs to wholesalers, specialty pharmacies, hospitals and governments worldwide after regulatory approval. The company was founded in 1987 and is headquartered in Foster City, California.

Company size
10,001+
Company stage
IPO
Headquarters
Foster City, CA
Founded
1987

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