Y

Yubo

Social discovery platform with live streaming

Growth Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeÎle-de-France, France

About the Job

Requirements

  • Around 3 years of consolidated experience in growth marketing or user acquisition for a business-to-consumer consumer app.
  • A genuine affinity with Gen Z culture.
  • Experience or a strong connection with the United States market, through studies or product marketing experience.
  • Experience scaling growth investment on at least one major social media platform and interpreting results.
  • Experience collaborating with creative teams to identify effective creative and explain why it works.
  • Experience working with a marketing technology stack, including custom audiences, conversion application programming interfaces, and mobile measurement partner and software development kit implementations and updates.
  • Autonomy, results orientation, and business acumen.

Responsibilities

  • Manage and optimize a significant performance marketing budget across key acquisition channels, programmatic networks, and emerging platforms.
  • Scale acquisition and reactivation across multiple countries.
  • Improve media buying, targeting, and creative to boost return on ad spend, using incrementality tests and attribution models.
  • Help deploy automation and artificial intelligence tools.
  • Collaborate with the creative team to develop, produce, and scale creative concepts that resonate with Gen Z.
  • Own creative testing and iteration to improve the scale, efficiency, and longevity of successful ideas.
  • Support a multi-channel strategy combining paid and brand marketing to drive organic, viral, and referral loops.
  • Contribute to app store optimization and lifecycle marketing to improve retention and monetization.
  • Partner with Product, Data, and Engineering to optimize funnels.
  • Build dashboards and A/B testing processes.
  • Monitor privacy and advertising technology trends, including SKAdNetwork and AdAttributionKit.
  • Work with senior growth team members and share best practices.
  • Within three months, own a portfolio of channels and campaigns and optimize them according to performance guidelines.
  • Work to automate campaign and creative optimization processes.
  • Improve the use of custom audience strategies across channels.
  • Within six months, scale the channel portfolio to meet strategic growth objectives.
  • Identify opportunities to improve growth operations by deploying artificial intelligence tools.
  • Assist in developing retargeting workflows.

About the Company

Yubo

Social discovery platform with live streaming

Yubo is a social discovery platform for Gen Z that helps users meet new people through live video rooms and interactive games on a mobile app. Users create profiles, join live streams, and play games, with a freemium model that unlocks premium features like seeing who viewed their profile and expanding their list of potential friends. It stands out by focusing on live video social discovery for young people, combining real-time video with games rather than just messaging or dating, and using a mobile-first approach. Its goal is to help young people connect with new friends around the world through live video and shared activities.

Company size
51-200
Company stage
Series C
Total funding
$62M
Headquarters
Paris, France
Founded
2016

Recently Posted Jobs

Explore more opportunities at Yubo

See more jobs