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IPG Mediabrands

Global media planning, buying, analytics

Head of Digital Client Consulting & Planning

Performance & Paid MarketingPosted on Nov 10
Full-timeNo salary listed

About the Job

Requirements

  • The candidate must have several years of agency-side experience in media, strategic client consulting, and team leadership.
  • The candidate must be an experienced media generalist with consulting expertise across media, a strong grounding in media strategy, and particular understanding of digital media and performance marketing.
  • The candidate must be comfortable working with numbers and key performance indicators and translating data-based insights into concrete optimization measures.
  • The candidate must be self-motivated, able to work independently, and able to maintain oversight in a dynamic environment.
  • The candidate must be comfortable using tools, work in a structured way, quickly adapt to new processes, systems and teams, and adjust to changing requirements.
  • The candidate must have business-fluent English and very good knowledge of Microsoft Office programs.
  • The candidate must have a confident, personable and open manner, strong communication skills, and a willingness to work in a team.

Responsibilities

  • Lead a long-standing client professionally and substantively, and provide strategic cross-media consulting across all media.
  • Own the development, monitoring and continuous optimization of media plans and campaigns, particularly for digital channels and performance, and ensure relevant key performance indicators are achieved.
  • Maintain oversight amid high pace and changing requirements, and ensure campaigns are managed efficiently and implemented successfully.
  • Coordinate collaboration among the agency's departments to develop the best cross-media strategy for the client and integrate media disciplines effectively.
  • Lead and develop the team professionally and personally, ensure active knowledge transfer, and promote collaboration across departments.

About the Company

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IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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