Inactive
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Policy Expert

Offers home, car, and pet insurance.

Digital Optimisation Manager

Growth MarketingPosted on Nov 9
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Hands-on experience with Optimizely is essential.
  • Experience using ContentSquare, including mapping setup and reporting, is preferable.
  • Experience with GA4 is preferable; tagging experience is an advantage.
  • Have an excellent understanding of value versus volume and how to balance them when prioritising work and judging tests.
  • Financial services experience is preferable.
  • Be a subject matter expert who can explain experimentation in plain terms to non-specialists.
  • Be able to work autonomously and own a programme without needing direction.
  • Be comfortable working across multiple products, tiers, and brands while keeping priorities straight.
  • Be collaborative and confident working with different teams.

Responsibilities

  • Own the optimisation programme across all brands, products, and tiers; set the roadmap and prioritise opportunities to improve customer and commercial outcomes.
  • Evaluate ideas and test results based on their value to the business, not only on increased sales volume.
  • Improve customer journeys using performance data and customer insight to identify and remove friction.
  • Turn opportunities into hypotheses and run experiments from start to finish in Optimizely, including test design, success measures, execution, analysis, and recommendations.
  • Balance quick wins with larger performance opportunities and scale successful tests into broader improvements.
  • Use ContentSquare to understand customer behaviour, from mapping setup through to reporting.
  • Use GA4 and BigQuery to measure results and identify trends, and help shape tagging needed to track performance.
  • Use tools such as Claude to speed up analysis, generate ideas, and make reporting more efficient.
  • Work with teams across the business to agree priorities, launch tests, and share findings.
  • Explain results and recommendations clearly to stakeholders at every level and help build a test-and-learn culture.
  • Serve as the organisation’s go-to expert on optimisation and experimentation.

Desired Qualifications

  • Experience of ContentSquare, from mapping setup to reporting.
  • Experience of GA4.
  • Tagging experience.
  • Financial services experience.

About the Company

Policy Expert

Offers home, car, and pet insurance.

What Policy Expert does: It offers home insurance along with car and pet insurance, focusing on making coverage accessible and easy to understand for customers. How its product works: Policies are designed to be straightforward with clear terms, and the company supports customers through a simple buying process and claims experience, built to be easy to grasp for everyday buyers. How it differs from competitors: It emphasizes clarity and accessibility, aiming to demystify insurance. It already serves over 1.5 million customers and has a strong Trustpilot rating (Excellent from over 84,000 reviews), highlighting reliability and customer satisfaction. What its goal is: To provide insurance customers can be confident in by offering straightforward, transparent coverage that is easy to access and understand.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2010

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