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NYC Alliance

Designs, manufactures, and distributes women's apparel

Ecommerce Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • A bachelor's degree in business, marketing, or a related field is required.
  • A minimum of 5 years of experience in ecommerce management is required, preferably in a retail environment.
  • Proven experience driving online sales and growing an ecommerce business is required.
  • A strong understanding of ecommerce platforms, digital marketing strategies, and analytics tools is required.
  • The ability to interpret data and derive actionable insights is required.
  • Strong leadership and team management skills are required.
  • The ability to communicate and work interpersonally is required.
  • Attention to detail, organizational skills, and the ability to multitask are required.
  • The ability to work in a fast-paced environment and adapt to changing priorities is required.

Responsibilities

  • Manage ecommerce operations, including product assortment, pricing, and promotions, to ensure a seamless shopping experience.
  • Develop and implement ecommerce strategies to maximize sales and profitability while meeting budget objectives.
  • Analyze website performance metrics, sales data, and customer feedback to identify opportunities for improvement and drive optimization.
  • Coordinate with marketing, merchandising, logistics, and other cross-functional teams to ensure cohesive execution of ecommerce initiatives.
  • Oversee digital marketing campaigns, including email marketing, social media, and search engine optimization, to increase brand awareness and drive traffic.
  • Manage relationships with third-party vendors and service providers to enhance ecommerce capabilities.
  • Lead the ecommerce team by providing direction, mentoring, and performance management.
  • Stay updated on industry trends and emerging technologies to innovate and improve ecommerce operations.
  • Develop and manage budgets for ecommerce initiatives and report on performance against goals.

Desired Qualifications

  • Retail environment experience is preferred.

About the Company

NYC Alliance

Designs, manufactures, and distributes women's apparel

NYC Alliance is a privately owned women's apparel company that designs and produces a wide range of clothing across sweaters, knits, wovens, and activewear for Missy, Petite, Plus, Girls, and Juniors. It operates with seven in-house design teams and a vertical, end-to-end supply chain that handles sourcing, manufacturing, and distribution, enabling the company to produce over 40 million units annually. Its product strategy centers on original designs, quality, and value, with agile, cross-functional teams that diversify its portfolio seasonally to meet a woman's lifestyle and market demand. Compared with competitors, NYC Alliance sets itself apart through its scale, in-house design capability, vertical manufacturing, and a strong emphasis on trend-right, high-quality, and affordable products. The company aims to deliver loyal customers a consistent, high-quality fashion experience while maintaining flexibility and speed in its supply chain to adapt to market changes.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2008

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